No more designer gloves! A fight breaks out among eager shoppers queuing for the release of the new Supreme x Burberry clothing line in New York as shoppers put the items back online for three times the original price
- Shoppers turned violent outside Burberry’s Spring Street location, with several people throwing punches outside store doors
- Shoppers lined up for the highly anticipated Supreme x Burberry Spring 2022 collaboration
- Shoppers were caught fighting a FedEx truck on the street where several people pulled over and threw punches before officers broke things up
- Supreme items are hugely profitable in the billion dollar resale industry, which includes popular marketplaces like StockX and Grailed or even Instagram
A fight broke out outside a Burberry store in New York after the release of the British fashion brand‘s collaboration with streetwear brand Supreme.
Shoppers turned violent outside the Spring Street Burberry store on Thursday, where there was a long line of people waiting for the highly anticipated Supreme x Burberry Spring 2022 collaboration.
Several people began brawling outside the Manhattan store, punching and pushing each other down the steps as a shocked crowd looked on.
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Thumbs up were thrown among shoppers queuing for the highly anticipated Supreme x Burberry Spring 2022 collaboration on Thursday.
Shoppers were caught fighting a FedEx truck on the street before officers broke things off
In a separate clip, the men were seen battling a FedEx truck in the street before two police officers intervened to break up the fight.
The high tensions on the release can be linked to the collection itself, which combines Burberry’s signature plaid with the recognizable Supreme logo.
The latest collaboration between the British luxury house and the cult New York streetwear brand is not cheap.
Some of the collection is only released in-store, making them ideal for online resale, selling for up to six times their original price on popular marketplaces like StockX and Grailed or even Instagram.
The Supreme Burberry Leather Collar Trench Coat, which sold for $998 in-store, is now reselling online for $2,039
The Supreme Burberry Icon Silk Pajama Shirt, which was priced in-store for $198, is now live for a whopping $1,390
This includes items like the Supreme Burberry Leather Collar Trench, which originally retailed for $998 but is reselling online for $2,039, the Supreme Burberry Icon Silk Pajama Shirt, which retailed for $198 but sold out quickly and is now online for a whopping $1,390 and the Supreme Burberry Box Logo T-Shirt, which reasonably sold in stores for $54 but sold online for $300.
Supreme, founded in 1994 as a skateboard store, has grown into a billion-dollar streetwear empire with an almost cult following.
In addition to its loyal fanbase, the brand only offers incredibly limited releases, which encourages online resale, where low-priced items can increase up to 30 times their price based on research.
The Burberry collaboration is just the latest teaming up with a luxury brand, in 2017 Supreme did an extremely popular collaboration with Louis Vuitton, as well as more recent collaborations with Nike, North Face and Levi.