A legal introduction to social tokens

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Law360 (July 23, 2021, 4:44 p.m. EDT) – Got your head around the Taco Bell NFT Waterfall at last? Not so fast. It’s time to learn about social tokens – a rapidly growing blockchain-based asset class used to connect with consumers in new and exciting ways.

Social tokens hold great promise for celebrities, brands, designers, and the agencies that support them. But there has been little to no discussion of the legal issues raised by this new technology.

This article aims to do just that: describe for those who dive into space, and the lawyers who support them, some of the main issues and risks to consider.

What are social tokens? …

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