Adore Me Launches Adore Me Tech, a Tech Brand Helping Build the Future of Retail

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NEW YORK, 23 December 2021 / PRNewswire / – Adore Me, known for being the first lingerie brand to offer extended sizes in the market, now introduces Adore Me Tech: an organizational structure that represents the future of what a tech group can look like within of a retail business.

With nearly 100 technical engineers based on Adore Me’s Bucharest and New York City offices, Adore Me has always considered itself as much a data-driven technology brand as it is a lingerie brand. Knowing that the very nature of shopping is constantly changing, Adore Me follows its belief that technology should be integrated into all functions of the business. This is why the disruptive lingerie brand is launching its own technological brand, Adore Me Tech, whose main mission will be to rely on the Adore Me operating platform.

The Adore Me operating platform

If there is one trend that Adore Me has known as constant, it is this: their market and their business are continually disrupted by new technologies and the external factors that accompany them. Recognizing that changes in shopping and fashion are inevitable, Adore Me presents its own suite of proprietary software and technologies used to expand into new markets, new products and new business models.

Currently, the Adore Me operating platform is an ecosystem of 15 internal tools that power solutions for current and near-term business challenges. They also work closely with business partners to grow even further. Examples of these proprietary tools include a large-scale supply inventory management system, product ordering tool and advanced shipping notifications, an algorithm-based home trial subscription box, a advanced product creation tool used by Adore Me Designers and a -serve platform that serves as the basis for influencer campaigns.

“We hypothesize that as the world around us continues to change, we will need to change the way we approach our planning, automation and policies,” says Romain Liot, co-founder and COO of Adore Me. “The right executive will be our catalyst for business growth, and the Adore Me operating platform is a big step in the right direction. »Follow Adore Me Tech on LinkedIn here.

About adore me

Founded in 2011 as a disruptive online lingerie startup, Adore Me has grown into a DTC womenswear brand that serves women of all sizes and budgets. Company is transforming the way people shop with a pioneering door-to-door trial service that offers lingerie, swimwear, athletic wear, loungewear and compression underwear . With a series of innovation-driven sister brands, Adore Me is revolutionizing affordable sustainability through cutting-edge technologies and advanced innovations at affordable prices.

Connect with Adore Me on Facebook, Twitter, and Instagram.
Connect with Adore Me Tech on LinkedIn.

Contact: Ranjan Roy, [email protected]

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