Arttd’inox, home and lifestyle brand owned by JSL Lifestyle, targets Rs 100 cr turnover in 3 years, Retail News, ET Retail


New Delhi: Kitchenware and homewares brand Arttd’inox is eyeing revenue of Rs 100 crore over the next three years, a senior company official has said.

Arttd’inox is the B2C branch of JSL Lifestyle, a subsidiary of Jindal Stainless (Hisar) Limited (JSHL). The company sells high-end stainless steel products in the kitchen and home decor categories.

Rajesh Mohata, CEO and Executive Director of JSL Limited, said, “With our increased reach across India and the global market, we will be able to hit a base of Rs 100 crore over the next three years. . The retailer expects around 100% annual growth in the overall housewares category, while 30-35% growth in the kitchenware category, he said.

In India, the company sells through online and offline channels. Arttd’inox has two exclusive retail stores in Delhi and plans to open another in Kolkata, Mohata said. Additionally, it sells through multi-brand outlets (MBOs) and is in talks to partner with other MBOs to expand its reach.

Mohata shared that alongside national expansion, Arttd’inox plans to go global. The company has launched some of its products in lifestyle stores across the Middle East and will soon enter the European market, he added.

The retailer manufactures its range of products for Arttd’inox in its factory based in Haryana.

The company will launch a select product line during the third quarter of this year, between October and December, Mohata shared.


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