Barvecue announces new retail partnerships and freebies for Veganuary – vegconomist


January 12, 2022


North Carolina BBQ, producer of plant-based “barbecue pulled pork,” announces three retail launches plus promotions with Lowes Foods and Central Market and an Instagram giveaway to mark Veganuary.

Building on the remarkable momentum achieved in 2021, Barvecue now partners with New Seasons Market in January, followed by Harmons Grocery and The Fresh Market in early February, expanding its retail footprint to over 950 stores across the United States. .

Ongoing trajectory of plant-based success

  • In February 2021, Barvecue launched its full line of plant-based meats is available now at
  • The following month, the company announced that it had opened the world’s largest vegetable smokehouse – a 10,000 square foot production facility called The Carolina Smokehouse with an initial capacity of 800,000 pounds per year.
mexican carnitas
Carnitas ©Barvecue
  • In May, Vegan BBQ Pork launched in all ten Central Texas Market locations, encompassing Houston, Fort Worth, Plano, San Antonio, Southlake, Austin and Dallas.
  • In August, the brand got big retail news with a launch across the United States at 360 Sprouts locations.
  • The following November, Barvecue disrupted the Latino market with a new wood-smoked plant-based carnitas product, one of the first Hispanic-inspired alternative meat products to be widely available in American grocery stores.

Instagram Contest

To celebrate Veganuary and encourage the public to try plant-based meat alternatives, the company is giving away a sample pack featuring Pulled BVQ, Naked BVQ, and Carnitas, along with a winter hat. For more information and to participate, follow Barvecue on Instagram.

Speaking to vegconomist in 2020, founder Lee Cooper spoke about his brand’s big plans for the future and his mission to lead the market: “Barvecue wants to claim a share of the exponentially growing plant-based meat market and become factory number one. worldwide based barbecue brand.


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