Bed Bath & Beyond Taps Celebrity Chef, Sleep Expert for the Advisory Board – Sourcing Journal

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Bed Bath & Beyond has announced the launch of an advisory group of industry experts, dubbed “Home, Happier Team”. The panel includes experts from four categories: culinary star Katie Lee Biegel, interior designer Jeremiah Brent, storage and organization authority Eryn Donaldson and sleep wellness specialist Dr. Shelby Harris.

The panel’s introduction coincides with the home goods retailer’s open house event, September 27 through October 27. 3. Panelists will be onsite at Bed Bath & Beyond’s flagship store in New York City on 6th Avenue on October 2 for a customer meeting. And their tips and advice will be shared nationwide through the company’s social media channels.

The launch of the panel comes at a time when many home-based retailers are looking to enhance the in-store experience for consumers with partnerships with designers and celebrities, as well as branded boutiques. Bed Bath & Beyond partnered with Casper for a branded boutique that opened at its flagship New York store in July.

“Last year, we announced a comprehensive three-year transformation plan to improve our shopping experience for consumers, modernize our in-store and online operations, and rebuild our authority in the $ 180 billion domestic market. Said Mark Tritton, President and CEO. , Bed bath and beyond. “With the addition of the ‘Home, Happier Team’, we remain true to our promise to bring new dimensions to our brand experience and our customer offerings. The “Home, Happier Team” will deepen our relevance and our connection with customers and inspire them to unleash the magic of each room. We are delighted to welcome Katie, Jeremiah, Eryn and Dr Harris to the Bed Bath & Beyond family.

Two of the expert panelists have previously partnered with the Bed Bath & Beyond store brands, Donaldson collaborating on his storage brand Squared Away to provide tips for maximizing storage, and Harris contributing to the company’s Nestwell sleep guide.

Panelists Biegel and Brent bring a celebrity stash, with Biegel a regular on Food Network shows, including his own web series for the network, and Brent, who, along with her husband and renowned designer Nate Berkus, has appeared in series on OWN, TLC and the upcoming HGTV Show, “The Nate & Jeremiah Home Project”. JCPenney and HSN have also recently teamed up with design influencers to launch a new collection of home items.

The launch of the “Home, Happier Team” follows the announcement earlier this year of Bed Bath & Beyond’s new “Home, Happier” brand campaign. The campaign was designed to help reinvent the brand’s business around its customers. As part of this push, the company launched six own brands in its largest product assortment change in a generation, as well as expanding options for online shopping, in-store pickup or at the edge of the store. street and same day delivery. The effort also includes launching a three-year, $ 250 million project to renovate approximately 450 stores.


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