The new Beyond The Vines stores are conceptualized as retail spaces that encourage self-discovery.
Beyond The Vines – the Singaporean brand that arrived in the Philippines in 2019 as a women’s clothing brand – has now changed its name to a design studio, with two new stores in the SM Mall of Asia and the Power Plant Mall.
Those who want to do their last minute shopping for the holidays will have the choice of quality ready-to-wear collections and, at the same time, will be treated with minimalist design sensibility in the brand’s new stores.
Anchored in a fiery hue of Engineer Blue, chosen to represent the utilitarian nature of the brand, the new Beyond The Vines showcases a lifestyle that celebrates the possibilities. All elements of the store are reused and enhanced to reflect a new perspective on what was previously “invisible”.
The use of a blue transparent polycarbonate structure is reminiscent of the iconic transparent products that marked the 80s and 90s and doubles as a visual installation and a retail counter to arouse a sense of curiosity and nostalgia playful.
The new Beyond The Vines stores are conceptualized as retail spaces that encourage self-discovery. At 538.2 square feet, Asia’s Beyond The Vines SM Mall features a bag bar where the brand’s cult Dumplings bags are proudly hung and displayed intentionally for tactility and fitting. The Power Plant Mall’s 387.5 square foot concept store features the brand’s signature ready-to-wear repertoire. Stroll further through both stores and explore a diverse new line of design-driven products crafted for understated perfection.