Brothers Nicholas and Malcolm Fox teamed up with their fraternity brother, Darick Anderson Jr., in 2019 to create Gratitude Chicago based on their collective love of streetwear, footwear, and giving back to the community.
“The purpose of Gratitude Chicago is to preach the importance and teach the definition of gratitude,” Malcolm said.
The Gratitude Chicago team developed partnerships with Foot Locker, secured $30,000 in scholarships for Chicago public school students, and led a campaign that raised over $17,000 to create a STEM department at Wendell Phillips Academy High School.
As members of Omega Psi Phi Fraternity, Incorporated, these two South Side and West Side natives say their goal is to rise as they climb and contribute to the neighborhoods they come from. .
“Reviewing the processes we’ve gone through to come out of the communities we’ve been through and understanding what those trials and tribulations are like. I think it’s our job to give back to the community that built us,” Nicholas said. .
“Gratitude Chicago is going to be the biggest brand to come out of Chicago. Not just in a street fashion sense, but also in feel,” Anderson added.