Black Woman-Owned Clothing Brand Forms Historic Collaboration With Disney


TAMPA, Fla. (WFLA) — CurlCap is the first black woman-owned apparel company to sell official, licensed Disney merchandise.

CurlCap is making history as the first black woman-owned brand to sell licensed Disney logos and characters on its products.

CurlCap is a clothing company that sells satin-lined backless dad hats. It is a design that was created to ensure that people with thick and natural hairstyles have a stylish way to put their hair in a hat. Britney Crowell if the founder and CEO.

“I had psoriasis for a while,” Crowell said. “It was so abrupt. I was taking a shower and washing my hair. It was losing so much, no shampoo, no product, it was just water hitting my scalp.

Crowell has stopped using products on her hair to fight psoriasis. She was limited to certain hairstyles, but she always wanted to find a way to do her hair when she went out.

“I took my dad’s old hats, cut them up, and my aunt Darlene taught me how to crochet,” she says. “I made the product myself with my own hands.”

With the help of her fiancé and friends, CurlCap was born. Crowell now has a number of different colors and themes for their hats.

According to CurlCap’s Instagram, the patented design is a regular top 10 hat on Amazon. The hats also have over 5,000 five-star reviews on Etsy and Amazon.

The CurlCap design unites style, hair and cultural representation. Crowell’s design was created to ensure people with natural hairstyles like afro puffs, braids, twists, locs and more had a stylish way to wear a hat that suited them.

“Representation is very important,” she said. “That’s why some people don’t wear their hair a certain way. Your natural state is beautiful as it is. You can be ready, have your rod set, have your twist, sure you’re cute, you’re beautiful in your natural state.

Crowell’s latest design features licensed Disney characters and logos. She is the first clothing brand owned by a black woman to have this kind of collaboration with Disney.

“This whole journey has God all the way through it,” she said. “CurlCap’s very first photo was taken at Disney World with my fiancé and now we have official Disney merchandise, it’s amazing.”

To discover disney caps and all other CurlCap products, click here.


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