STRICTLY star Tony Adams is facing bashing for promoting his own clothing brand on the show.
The former Arsenal and England skipper, 56, wore two items from his Tony Adams collection during the Saturday night show.
He broke strict BBC advertising rules.
Tony failed to hide his brand logo on a white t-shirt and a pale blue shirt during sequences, seen by almost nine million viewers, of rehearsals with his professional partner Katya Jones.
A show insider said: ‘Tony wasn’t clear on the rules.
“He didn’t think he was doing any harm.
“He was just dancing in clothes he felt comfortable in, which were just part of his collection.
“Strictly the bosses are going to talk to him and make sure he follows their rules for the show this weekend.”
Tony concealed the mark on clothes he wore from other sportswear companies during rehearsals earlier in the series, including an Umbro England top he played in at the 1998 World Cup.
He even wore a reverse English track top for a play on camera to hide the obvious mark.
Tony launched his clothing collection in 2019.
He used his children to model the range as part of an advertising campaign and the clothes are available to buy on his website, alongside his best-selling books.
The logo depicts his Arsenal No6 shirt number and his goal celebration against Everton in 1998, when he scored the final goal in a 4-0 victory to secure the Gunners’ Premier League title.
In 2011, the celebration was immortalized in a statue outside the Emirates Stadium.
The one-club man made 669 appearances for Arsenal, winning ten major honours.
Tony hopes to add the Strictly glitter ball to his trophy collection after progressing through to next week’s competition.
Despite being bottom of the leaderboard after her grandstand-themed cha-cha-cha, Tony and Katya managed to avoid the dreaded dance for another week.
Chief Justice Shirley Ballas told her, “I love you very much.
“Keep going because you are the heart of the show.”
The pair are 40-1 to win, with CBBC star Hamza Yassin and his professional partner Jowita Przystał the bookmakers’ favourites.
The BBC declined to comment.