Commenting on the opening of its 18th store on Thursday, Blue Nile CEO Sean Kell said the brand was thrilled to open its first location in Houston with the promise of “world-class service” and a range of brand jewelry to customers.
Blue Nile will open its first-ever flagship showroom in The gallery, which the company describes as Houston’s biggest shopping destination. The goal is to showcase Blue Nile’s expertise in engagement rings, wedding bands and other fine jewelry essentials while providing consumers with a luxury experience inside the store, explains Kelly.
“With enhanced features such as private consultation rooms for one-on-one appointments with a personal Blue Nile jeweler or intimate spaces to celebrate a proposal, anniversary or other special moment privately or with family members and friends, we’ve created a premium experience for our customers,” Kell says via email.
the Gallery location brings the brand’s omnichannel experience to life. For example, online customers may see a greater assortment of jewelry from the Blue Nile website in the store, and they can receive customer service directly from a personal jeweler or one of the store’s diamond experts.
The private consultation rooms will also allow customers to book hour-long appointments with one of these experts or a personal jeweler, giving them the time and space to discuss a custom piece they can review. before buying. Walk-in appointments are also available.
The entire store also includes a lounge area with casual seating where people can sit comfortably, hang out with family or friends. The retail spaces also feature Blue Nile collections such as Astor by Blue Nile and the Extraordinary collection as well as pieces from Dallas jeweler Bella Vaughan.
In other store opening news:
• April 15, Sissy’s Log Cabin opened its new store in the Laurelwood Mall and announced that it will become the Official Jeweler of the Memphis Grizzlies and FedExForum. Designed by architect Jesse Balaity, the new 9,000 square foot store will be the newest addition to the Laurelwood Mall. The building will be surrounded by green space, parking with dedicated security, and modern structural elements with designated space for expanded Sissy lines such as Rolex and Cartier, diamonds, estate jewelry, and more. Sissy’s current location in Laurelwood will remain open during construction.
• On Monday, Brilliant Earth announced the opening of its new showroom in Bethesda, Maryland. This is the 16th showroom for shiny earth and “advances the company’s initiative to deliver an omnichannel experience to consumers nationwide,” the company said in a statement. As the second location in the greater DC metro area, Brilliant Earth showrooms complement its digital channels, which allow customers to purchase jewelry how, when and where they want, and in a way that passes. seamlessly between an online and in-person shopping experience, the company said. The Bethesda showroom is located at 4733 Elm Street at Bethesda Row.
• Last week, Rahaminov Diamonds announced that it had opened a new store in The Vault at The Saks Shops in Greenwich, Connecticut. The opening marks the brand’s second physical location in its more than 80-year history and comes after its first boutique opened late last year at Tiny Jewel Box in Washington, DC. The new location occupies approximately 365 square feet within The Vault, a Saks Fifth Avenue store dedicated to high-end fine jewelry. The boutique offers unique and limited-edition pieces, as well as iconic styles and collections, including Flower, Buttercup and Branch.
Above: Blue Nile opens its 18th location in Houston on Thursday, offering its omnichannel shopping experience to consumers who want to meet private jewelers in person or see what they can discover online (photos courtesy of Blue Niles).
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