Campa Cola, Insight Cosmetics to Big Cola, Aakash Namkeen: Reliance Retail Spreads Its Wings by Partnering with FMCG Brands


Reliance Retail Limited (RRL) is aggressively spreading its wings. After completing the acquisition of soft drink brand Campa earlier this month, Reliance Retail plans to add more fast-moving consumer goods brands to its portfolio. The company is expected to strike a deal with AJE India, which makes the Big Cola soft drink brand, in addition to acquiring Indore-based Aakash Namkeen Pvt. Ltd, said a report from Mint. The acquisition is in line with the group’s plan to venture into all FMCG segments. At the AGM in August this year, Reliance Industry Limited Chairman Mukesh Ambani hinted that every effort would be made to make RRL the largest revenue segment of the company.

Big Cola and Aakash Namkeen

AJE Group is a Peru-based company operating in India from Pune. It produces soft drinks like Big Cola, Big Orange, Volt energy drink and Cfruit beverage brand. According to the report, RRL plans to leverage its existing manufacturing infrastructure and distribution network in cities.

Aakash Namkeen makes salties, such as sev ratlami, chivda and bheland traditional wrapped sweets including Besan Ke Ladoo, Gulab Jamun and Soan Papdi.

Other Acquisitions

Earlier, it was reported that the group had acquired popular Campa brand from New Delhi-based Pure Drinks group for an estimated Rs 22 crore, as well as beauty brand Insight Cosmetics. Furthermore, the group is said to be in talks with several companies such as the famous spice maker Mahashian Di Hatti (MDH), Garden Namkeens, Lahori Zeera and Bindu Beverages for possible deals in their respective segments.

On August 29, at the company’s 45th annual general meeting, Isha Ambani, who heads Reliance’s retail business, said his goal was to develop and deliver affordable, high-quality products that would meet everyday needs. of every Indian. Reliance’s retail business recorded revenue of almost Rs 2 lakh crore in FY22, which is only second after the petroleum-chemicals segment which brought in around Rs 5 lakh crore in the last financial year.

With this aggressive acquisition campaign, the company is expected to compete with industry majors, such as Hindustan Unilever, Dabur, Nestlé and Marico.


Comments are closed.