Celebrity stylist Ilaria Urbinati on menswear essentials



With a stacked list of superstar clients including Ryan Reynolds, Rami Malek, Bradley Cooper and Dwayne “The Rock” Johnson, stylist Ilaria Urbinati is a true maestro of menswear.

“When I started there were a lot more rules for men’s fashion. People didn’t pay attention to men’s clothes; they didn’t care or notice,” said Urbinati, who did his debuted as a fashion consultant on Showtime’s “The L Word” at Page Six Style.

“But these days there are no rules. The game has changed so much.

For proof, look no further than Chris Evans’ Prince Charming-inspired look at the 2019 Oscars, or Donald Glover’s brown velvet Gucci suit at the 2017 Golden Globes. The two Urbinati-style outfits turned heads – and made the headlines.

Donald Glover at the 2017 Golden Globes
“It was the very first time that I dressed [Donald Glover]”Urbinati said of that Brown Velvet Gucci moment from the 2017 Golden Globes.” He walked in – we had just met – and there was a rack full of clothes. I said, ‘This is the one. that you should wear. ‘ He said: ‘I totally agree.’ And he put it on, and then it kind of ‘broke the internet’, as the kids say. “
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“With men’s fashion, there are more parameters. Trying to think outside the box is fun for me, “said the wardrobe specialist, adding that one of her favorite parts of the job is getting clients out of their comfort zones” just enough that they change their style ”.

“Men are really surprised when they try something new that they didn’t think would work – and then it works! She added.

The Rock at "Jumanji: the next level" first
“It’s fun to play with the idea people have of his image,” Urbinati said of his work with The Rock, seen here in Dolce & Gabbana at the premiere of “Jumanji: The Next Level “in 2019.” We started playing with color – he’s worn chartreuse, he wore pink, he wore powder blue – and he still looks very masculine and very cool.
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Of course, the fashion pro knows that most men don’t spend their days posing on red carpets, nor are they able to keep a personal dresser on their payroll, either. That’s part of what prompted her to launch Leo, her men’s lifestyle website, which celebrated its first anniversary this month.

“I felt that the men’s space lacked a one-stop shop,” she explained of the site, a passionate project she launched at the start of the pandemic.

Leo home page
A look at Leo’s homepage.

“You can come here and read about the style, but also read about football, a new book, a new movie or a podcast, get a cooking recipe or a cocktail recipe, or read about cigars or cars,” she continued. “The rule with Leo is, if it’s something that men would like, that’s fine.”

Urbino’s star clients also make frequent appearances on Leo; For example, The Rock reveals his favorite tequila recipe, while Joel Kinnaman talks about his love of jiu jitsu and Casey Affleck shares his guide to Boston.

Ilaria Urbinati surrounded by shoes
“I really love men’s clothing and I’m a bit of a fan of men’s clothing in a way that I don’t do with women’s clothing,” Urbinati told us.
The Washington Post via Getty Images

Of course, there’s also a healthy dose of fashion and shopping advice, straight from the stylist herself – who often highlights trends she’s ‘looking’ on, from sweater vests to chunky-soled derby shoes. passing through vintage Missoni cardigans.

But for those who aren’t quite ready to invest in the “slightly bohemian old man aesthetic” this season (in his words), why not start with the basics? Below, get the inside scoop – and shop! – the five easy sartorial basics that every man should have, according to Urbinati.

1. A knitted polo shirt

“Ideally a long-sleeved model because you can wear it on its own and it looks super professional, but it also looks great under a suit or a leather bomber jacket. I think the pimples are something that kind of went away during the pandemic; they are very uncomfortable for most guys. But a knit polo shirt will be the most durable item in their wardrobe.

John Smedley polo shirt

John Smedley Payton Merino Wool Polo Shirt ($ 235)

polo cos

Cos Relaxed Fit Knit Polo Shirt ($ 89)

Todd Snyder polo shirt

Todd Snyder Merino Button Placket Polo Shirt ($ 248)

2. A thin belt

“A good, thin belt with a thin buckle is really hard to find. Even for me, when I go to the stores it’s almost always big buckles, big wide belts. But I think if you put on a thin belt – especially if you can have one in a cool color, like a blue or a green – with pants and a sweater, you’re dressed.

Anderson's belt

Anderson’s Black Leather Belt ($ 165)

Officine Creative Strip Belt

Officine Creative Strip Belt ($ 150)

Reiss leather belt

Reiss Leather Belt ($ 120)

3. Pants

“Burn your skinny jeans! I prefer pleated, slightly loose pants – and they can always be tapered. Even if it’s a chinos, if it has trouser pockets on it, it automatically looks higher than a five-pocket chinos, which looks like jeans.

COS pants

Cos Relaxed Fit Tapered Chinos ($ 125)

Ami Paris Trousers

Ami Paris skinny pants ($ 410)

reiss pants

Reiss Brighton Pleated Front Pants ($ 245)

4. White low top sneakers

“I like the simple and clean white sneakers. You can wear it with a pea coat in winter and it looks awesome; you can wear it in summer with shorts and it looks awesome. You can even wear it with a suit for a beach wedding.

Axel Arigato White Sneakers Clean 90

Axel Arigato White Clean 90 Sneakers ($ 225)

Greats Royale Trainers

Greats Royale Trainers ($ 180)

White and navy retro low top sneakers Common Projects

Common Projects White and Navy Retro Low Top Sneakers ($ 465)

5. Sneakers

“A leather sandal on a guy makes me want to jump out the window.” No one wants to see your toes!

Castaner espadrilles

Castañer Navy Suede Pablo Espadrilles ($ 170)

Espadrilles Scarosso Diego

Scarosso Diego Espadrilles ($ 157)

Brunello Cucinelli Suede Espadrilles

Brunello Cucinelli Suede Espadrilles ($ 695)



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