City’s shopping scene continues to grow despite virus


The opening of new local and international brand stores is expected to inject new momentum into Shanghai’s shopping scene with new shopping experiences and fashion offerings.

A wide range of new offline shopping destinations will be available to city residents, the latest show of brand confidence in Shanghai’s dynamic consumer market.

Local sports and leisurewear brand Maia Active said its first flagship store will open in downtown Xintiandi on Saturday amid growing demand for domestic sports offerings.

Ding Yining / SHINE

The local brand that claims its designs are more suitable for Asian female sports fans set up its first offline store in 2019 in the Xintiandi area and now has 25 physical stores in 10 domestic cities.

The flagship store occupies nearly 300 square meters and has several areas for sports and leisure activities on the second floor, as well as a dedicated area for the custom-made clothing embroidery service.

Founder and Creative Director Lisa Ou expects additional flagship stores to open in Beijing and Shenzhen in the coming years, expanding into first- and second-tier cities with strong demand for fashion apparel. high quality sport and leisure.

City's shopping scene continues to grow despite virus

Ding Yining / SHINE

LEGO bricks on Nanjing Road Pedestrian Street

Last year, Shanghai recorded a total of 1,078 flagship store and product openings, an increase of 18.6 percent from a year ago, and more than 3,000 domestic and foreign brands held promotional activities. product launch and exhibitions in 2021.

In the first eight months of this year, Shanghai added 609 new stores, according to the Shanghai Commerce Commission.

LEGO officials said it is on track to fulfill its initial store opening plans in China with 80 new physical stores by the end of this year.

The Danish toy company opened a brand new retail store at Taikoo Li Qiantan in July, the first new LEGO store to open after COVID-19 restrictions were lifted in Shanghai.

In the first half of this year, it opened 66 new LEGO stores globally, including 46 in China.

“We have seen reasonably good progress for stores in China, and our investment in offline retail stores demonstrates our long-term commitment,” said LEGO Group CEO Niels Christiansen.

Despite the impact of COVID-19, LEGO continues to expand its global store network based on the company’s original plan.

The company currently has more than 360 stores in 100 cities nationwide and remains confident in its strategy in China, continuing to focus on retail experiences and digital interactions with local shoppers.

City's shopping scene continues to grow despite virus

Ti Gong

New brand and product launches are energizing China’s booming beauty and fashion market.

Prada’s first perfume and beauty boutique in China officially landed at the Réel mall in downtown Jing’an on Tuesday.

Prada’s new “Paradoxe” fragrance is available offline with blind boxes offering exclusive product customization.

L’Oreal China vice president and general manager of its high-end cosmetics department, Ma Xiaoyu, expects the new opening to inject more impetus into the booming high-end beauty segment. and the perfume market.

A pop-up Prada perfume boutique will also be open until October 12.

The Yeezy Gap Engineered by Balenciaga collection went on sale Monday at Gap’s flagship store on Nanjing Road W., the first time the collection has been made available in a physical store in China following its debut in stores overseas and online retailers.

Gap’s flagship store in Shanghai extends the utilitarian vision of Gap stores in the United States and Ginza in Tokyo, offering a new shopping experience in a special section dedicated to new items, including logo t-shirts, jackets in jeans and hoodies.

The second batch of limited-edition merchandise will hit the store next week with a tie-together collection including shoulder bags and baseball caps.


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