Dada Group and Nestlé strengthen their cooperation to stimulate omnichannel growth



“Nestlé has always focused on buyers and maximized the efficiency of its supply chain through big data, blockchain and other technologies. Digital transformation is full of opportunities and challenges, and a joint and win-win operation is the only way. For the cooperation with Dada group, I am confident that the two sides will jointly create a new data-driven retail business model, so that our buyers can have a better and more convenient shopping experience, ”said Rachid Qureshi, Chairman and CEO of Nestlé GCR.

“Nestlé is a strategic partner of the Dada Group. We have jointly created a series of outstanding on-demand retail cooperation cases. In the future, companies would strengthen collaboration on omnichannel and digitization, thus improving sales and operational efficiency, and a leader in developing food and beverage categories in the on-demand retail market, ”said Philippe Kuai, founder, CEO of the Dada group.

As part of this cooperation, the Dada Group and Nestlé work closely together in the areas of uni-marketing, omnichannel strategy, category operations and digitization. Based on Dada’s partnership with JD ‘Shop Now’, a new company created jointly and dedicated to JD’s on-demand retail section, the two companies can help Nestlé accelerate its digital and omnichannel capabilities, by capitalizing on the rapid increase in consumption on demand. market and drive long-term growth.

The partnership between the Dada Group and Nestlé began in June 2019. In September 2020, they broadened their strategic partnership to create a new data-driven retail model, in which the Dada Group promoted Nestlé’s sales growth, brand marketing and user functioning. According to JDDJ, Dada’s on-demand retail platform, Nestlé’s sales on the platform maintained triple-digit growth in 2019 and 2020 separately.

In March 2021, Guillaume Chen, Head of Grocery Retail Sales of Nestlé China attended a live event on JDDJ to showcase the brand’s nutritious breakfast menu and offer advice on healthy eating. Orders during the event were immediately dispatched from a store close to the buyer (usually within five kilometers) and delivered by the Dada runners within an hour.

In’s Big Singles Day promotion this year, JDDJ would partner with, Nestlé and other leading brands to launch the “Omnichannel Super Ceremony”, integrating all marketing resources into everything. bringing more benefits and services to consumers.

About the Dada group

Dada Group is a leading local on-demand retail and delivery platform in China. It operates JDDJ, one of the from China the largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual shippers across various industries and product categories. The two business platforms are interconnected and mutually beneficial. The Dada Now platform enables a better delivery experience for participants on the JDDJ platform with its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast on-demand delivery order volume of the JDDJ platform increases the order volume and density for the Dada Now platform. In june 2020, the Dada group began trading on the global Nasdaq market, under the ticker symbol “DADA”.

About Nestlé

Nestlé was founded in 1866, its headquarters are at Vevey Switzerland. It is a world-renowned food and beverage company dedicated to unleashing the power of food to improve the quality of life for everyone, today and for generations to come. With our more than 2,000 brands ranging from global icons, we are able to offer a broad portfolio of products, covering infant nutrition, water, coffee, chocolate and confectionery, pet food , professional solutions, dairy products, health sciences, frozen foods, culinary and other fields. In 2020, its total reported sales are 84.3 billion francs.

China is Nestlé’s second largest market in the world. Beijing is the headquarters of Nestlé in Greater China. Currently, Nestlé China operates 22 factories, 5 product innovation centers (Shanghai, Qingdao, Taizhou, Tianjin and Harbin) and 3 R&D centers (Beijing, Dongguan, Shenzhen), Dairy Farming Institute & Grain Competence Center (Harbin, Heilongjiang), Nescafé Coffee Center (Puer, Yunnan), 1 Food Security Institute (Beijing), 4 customer engagement centers and more than 26,000 employees in China.

SOURCE Dada Group

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