Expert artisan talents will find their way to premium, more durable amenity kits for Delta One® customers next month, thanks to a partnership with Mexican brand Someone Somewhere.
- Premium products that have cultural, economic, social and environmental impact increasingly define the Delta experience.
- Launch of the kits on board the Delta One® cabin from February.
In the Mexican states of Oaxaca and Michoacán, artisans carry on a centuries-old regional style of weaving that produces the vibrant and instantly recognizable textile patterns of their homelands. The delicate and coordinated mechanics of the chicotillo loom is a craft handed down from generation to generation. Now, the talents of these expert artisans will find their way into premium, more durable amenity kits for Delta One® customers next month, through a partnership with the Mexico-based brand. someone somewhere.
“As one of the world’s most trusted consumer brands, we have the opportunity and responsibility to make values-based business decisions that not only deliver on our vision, but also positively impact our communities. “said Sam Sibble, Director of Supply Chain. at Delta. “At Delta, we challenge ourselves to bring ever more thought and attention to how and where our products come from. Partnerships like this align with our vision to deliver an experience to unique, premium edge while promoting social, economic and environmental impact.
Someone somewhere is a Certified B Corporation clothing brand that combines traditional craftsmanship with innovative products that preserve craft traditions. Their mission is to empower the artisans they work with – 75% of whom are women – to be recognized as independent leaders in their communities.
“Many of these artisans have honed their skills for years without recognition,” said Antonio Nuño, CEO and co-founder of Someone Somewhere. “Through this project, they have seen the impact and value of their work – and are being paid fairly for it. It is our privilege to do all we can to ensure Delta customers know the story. behind the kits in their hands.”
Delta’s partnership with Someone Somewhere has already generated jobs for more than 250 people in five of Mexico’s most vulnerable states. Delta customers can meet the artisan who created their amenity kit and even send them a note by scanning a QR code on the kit label.
“The end result of our work is a work of art for Delta customers,” said Someone Somewhere Craftsman Lucero M. “Our art is made possible through the collaboration between Someone Somewhere, Delta and our community alliance.”
In addition to providing cultural, economic and social benefits, the kits also have a significant environmental impact: they will help reduce Delta’s annual plastic use by up to 90,000 pounds by eliminating five single-use plastic items such as as zippers and packaging. Traditional loom techniques and artisanal production processes also eliminate waste.
ABOUT THE KITS
The new Delta One Comfort Kits, which will launch on board in February 2022, will come in five different designs that Someone Somewhere craftsmen have created especially for Delta with our customers in mind.
The kits include sustainable products such as a Someone Somewhere eye mask, a Humble Co. bamboo toothbrush and toothpaste, and a Grown Alchemist lip balm and lotion.
Cultivated Alchemist, Delta’s newest skincare partner, is a leader in clean beauty. The brand formulates natural and luxurious products that enhance health and beauty. Delta’s amenity kit includes Grown Alchemist Vanilla Watermelon Lip Balm and Vanilla Orange Peel Hand Cream.
Delta’s work with Someone Somewhere is the latest in a series of efforts associate with small and various suppliers – like-minded companies that have a profound impact on their communities and on the planet. It is a meaningful demonstration of our core values at work.
Editor’s note: Several video resources are available for download: