DLF Brands’ Pure Home + Living plans to open more than 20 stores

Image Courtesy: www.dlfmallofindia.com

DLF Brands’ Pure Home + Living, a home and lifestyle retail chain with 22 active stores across India, plans to open 20-25 stores in the next 15 months.

ETRetail quoted Timmy Sarna, CEO and Managing Director of the company, as saying the company aims to reach a total of 45-50 stores by the end of 2023 with the goal of opening 1-2 stores each month starting in next year.

Also selling home textile products, the company plans to expand into the Gulf Cooperation Council (GCC) market and hopes to open two stores in Dubai in the first quarter of 2023.

As well as expanding its reach, the brand also plans to launch its furniture line by the end of the current calendar year and will launch a gift and wedding registry on its website next year.

In the last financial year, the company achieved total revenue of Rs. 55 crore and aims to achieve revenue of Rs. 120 crore in the current financial year and Rs. 200 crore revenue by the financial year 24.

The brands’ online sales contribution is only around 10-15% of their business and is expected to reach 20-25% by next year.


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