Dunfermline: Mother & Daughter Team Launches Cute Dilly Dream Fashion Line

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A MOTHER AND DAUGHTER team from Dunfermline is living the dream after creating their own brand of sustainable fashion clothing.

Liz and Megan Laing have come up with Dilly Dream, a tailor-made and cute fashion line.

The digitally printed fabric is used to create a first capsule collection of products for the online store, including overalls, wide leg pants, sweatshirts and t-shirts.

The collection is aimed specifically at non-binary men, women and young adults aged 15-30, who have a unique and specific interest in children’s clothing with hearts, bows, clouds, stars and ribbons.

They say that unlike most cute clothes on the market today, their clothes stay healthy and are not “sexualized”.

“From a young age I loved Disney and Studio Ghibli and it helped me develop a taste for anything and everything cute,” Megan said.

“It only developed when I was visiting Japan and seeing the adorable clothes for sale there. One day, after looking at the kids ‘rails in a local supermarket, I wondered,’ Why are these clothes are they not my size? I would wear this! ‘ and that’s where the idea for Dilly Dream was born.

“Now we make cute clothes for everyone, with unisex sizes, modest options, and a developing plus size range. ”

Megan, 23, graduated in Combined Studies with a specialization in Fashion Design and Marketing and worked for many years in the fashion industry.

Mom Liz is a great support person with over 20 years of experience running a touch-up company called Liz in Stitches.

At first, Megan was able to access a Youth Fellowship from Business Gateway Fife, where she was also guided and supported and advised by her advisor, Marissa Yassen-Fleming.

She said it had been a pleasure to help launch the new brand, adding, “Megan is an exceptionally inspiring and forward thinking young person with a unique creative style that transcends all genres and styles.”


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