Emporiom Digital and TCNS Clothing Company Ltd. have successfully completed another year of their brand association. Emporiom Digital, was awarded the mandate by TCNS Clothing Co., which includes brands such as W, Wishful and Aurelia, for their end-to-end social media marketing and influencer marketing.
With its vision to celebrate femininity, TCNS Clothing Co took on the challenge of expanding its quest to provide trendy and contemporary fashion apparel for women into a wider landscape. This evolution required a massive digital push in which they were ably accompanied by Emporiom Digital.
Puneet Sewra, Chief Marketing Officer at TCNS Clothing Co, said, “We are delighted to continue our association with Emporiom Digital, a digital agency that has helped us spread our fashion innovation story in the online ecosystem. During this partnership, we have managed to showcase our exemplary work to more people through our social media channels than ever before.”
The association of TCNS Clothing Co, India’s leading branded women’s clothing company, with Emporiom Digital has been a successful step in recognizing the benefits of a digital approach which plays a key role in mapping the success of a brand in the ever-evolving media. countryside.
Over the past year, the digital reach of Aurelia and W has increased by 62% and 181% respectively. While Aurelia and W’s Instagram followers have grown by 47% and 21% respectively over the past year.
Reflecting on the brand association, Aditi Ohri, (Co-Founder/CEO, Emporiom Digital) commented: “During our successful partnership, we have executed cutting-edge digital campaigns in the fashion industry that have amplified the online presence of various brands under the TCNS Clothing Co umbrella. With optimism and excitement, we look to the future and raise the bar even higher in terms of delivery quality and impactful content. ”
Powered by the industry-leading expertise and know-how in digital marketing that Emporiom Digital benefits from, brands such as W, Wishful and Aurelia were able to introduce their deliciously modern fusion clothing, footwear and beauty products to a wider audience. and contemporaries for women.