Officials from the Nigerian Export Promotion Council (NEPC) in Oyo State on Tuesday paid an inspection visit to the head office of Fabriceight, an Afro-centric clothing brand based in Ibadan, State of Oyo.
NEPC officials, led by its Deputy Director/Trade Promotion Advisor in Oyo State, Mrs. Emmanuel Bolanle, while inspecting different machines used by the company to produce T-shirts and other wearable products , noted that the essence of the Council is mainly to support indigenous products and give them a facelift for international recognition and export.
Ms. Bolanle, praising the company’s efforts to make a credible name for itself in the garment industries globally, expressed satisfaction with the quality of the products inspected, insisting that taking inspiration from different businesses in Nigeria and Ghana, already doing well in the industries as well as making wise use of the media handle for marketing and branding will go a long way in positioning the business for global recognition.
“You want to produce a certain amount of T-shirts a day, call the marketers. If you don’t have marketers, no one knows what you’re doing. Maximize your media management very well. Make use of media savvy. Everywhere in the world, when they google your brand name, let it go viral. Let it ring a bell that they can do it better at Fabriceight.
The NEPC representative added that as an indigenous clothing company, the company has a chance to be unique in relating well to African culture, festivals and aesthetics with the aim of producing something more synonymous with Africa and of course Nigeria.
The Managing Director of Fabriceight, Mr. Akinyemi Akinjiola explained that the idea of producing indigenous clothing is to promote African culture, noting that the richness of African culture in colors and wonders is not given due attention.
“Over the years, African culture has been presented in various ways, such as music, museums, dance, festivals and various other ways.
“We want to express African culture by painting beautiful African stories through wearable casual pieces. Promoting African culture through unique clothing and style. Fabriceight is an Afro-centric clothing brand showcasing Nigerian and African culture through fashion.
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