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Dive brief:
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As resale gains momentum, the luxury market Farfetch on Wednesday announced a donation program for its U.S. buyers, according to a press release from the company. The effort will be made through ThredUp’s resale-as-a-service platform.
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Cleaning kits will be offered to Farfetch customers, which they fill with unwanted clothes, shoes and accessories. The items will then be donated to Thredup up and, once a product is sold, at least 50% of the total payment will be donated to charity. Any remaining payment will be made as a Farfetch Purchase Credit.
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The program extends the Farfetch Donate service previously established by the luxury retailer, which was first launched in the UK in 2019.
Dive overview:
Luxury fashion platform Farfetch pledges to be “more circular than linear” by 2030, which includes the use of circular services and the sale of low-waste products. Hitting ThredUp to perform back-end operations may be Farfetch’s way of keeping its promises.
The cleaning kit is the cornerstone of ThredUp’s business model, where customers receive a bag that they fill lightly used items. The reseller company provides a shipping label, and after the garments are processed and eligible items are sold, users receive cash payment or purchase credit. About 40% of articles respond to ThredUp quality standards, and standard processing times for cleaning kits take up to eight weeks.
Farfetch will be offering its own branded cleaning kits for the Farfetch Donate program. The luxury market is ThredUp’s first retail as a service partner to use its white label offering “by creating a fully personalized resale experience tailored to the Farfetch brand and audience,” according to the company.
The resale market has exploded in recent years, with ThredUp reporting second-hand clothing sales set to increase reach $ 77 billion in five years. According to ThredUp, 60% of retailers said they have already offered or are open for resale.
“Resale is an inevitable part of fashion evolution and is the next emerging channel for clothing retailers,†said James Reinhart, co-founder and CEO of ThredUp, in a statement regarding Farfetch.
ThredUp has partnered with a host of other retailers to bring second-hand fashion to stores, including JC Penney, Macy’s, Madewell, Gap and Walmart.
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