December 12, 2021 – 2:26 PM
A Kamloops fashion designer whose pieces have been featured in British Vogue and shown at Fashion Weeks in Paris and New York has high goals.
Delayne Dixon, CEO of her own eponymous fashion brand, Delayne Dixon, is working on a genderless streetwear line she hopes to launch in February or March 2022.
After graduating with a fashion design degree from the Art Institute of Vancouver in 2012, she started designing clothes part-time.
Dixon didn’t know how to sew until she entered design school, and it was her love of music and fashion that first drew her to the industry. Her educational advisor enrolled her in a program to learn about all aspects of the fashion industry and in her sophomore year she began a full design program.
Through the Vancouver program, she created links allowing her to participate in Fashion Weeks in New York and Paris. In Britain, she also sells her clothes at London-based retailer Wolf and Badger.
In 2020, her clothes were featured in a three-month campaign with British Vogue.
âIt’s every fashion designer’s dream to get into Vogue at least once in their life and I actually used an entire Kamloops team for our editorial. The makeup artists, models and hairdressers were all from Kamloops, she said.
Over the past year, she has tried to advertise more in Kamloops since her audience is international. She has designed clothes for gothic rocker Marilyn Manson and Canadian singer Serena Ryder.
âMy business has just grown organically, I manage it myself. Over the next few years, I hope to build a team, âDixson said.
READ MORE: Gucci launches vintage site Vault during Milan Fashion Week
Clothing purchased from her website is made to order and she focuses on a more sustainable approach to fashion, using recycled or unused warehouse fabrics and carbon neutral shipping, which means a portion of the sales is used to promote local green projects where the customer is located, she mentioned.
âPeople think my job is so glamorous, but no, it’s hard work, man. You have to take care of customer service, emails, tailoring, and fabric ordering, so it’s definitely not glamorous most of the time, âDixon said. âAt Paris Fashion Week, I was sitting backstage eating a sandwich.
She may be a fashion designer but spends most of her time in comfortable clothes. She loves trendy wide jeans and sportswear.
âMy genderless brand, I combine sets of sweaters and jogging bottoms in earth tones. You can just put on a trench coat and it looks chic, âDixon said.
She also recently launched a collection with SHEIN, one of the world’s fastest growing internet retailers. Widely criticized for mass production of inexpensive clothing promoting a throwaway culture, Dixon said she was initially hesitant to work with them, but the company was open to using its own suppliers and sources of fabrics.
âI think it’s good that they have a program where they can support freelance designers because that can give us a lot of exposure,â Dixon said.
Dixon hopes designers who focus on green fashion practices will encourage big companies like SHEIN to seek out more eco-friendly fashion designs.
âI think in the next five years it will definitely be a good change (far away) from fast fashion. Even the biggest brands like Chanel and Gucci recognize the change that is happening in the market, âDixon said.
To see more of Dixon’s clothes, visit his website.
To contact a reporter for this story, email Carli Berry or call 250-864-7494 or email the editor. You can also submit photos, videos, or news tips to the newsroom and enter a monthly raffle.
We appreciate your comments and opinions on our stories, but let’s play it right. We will not censor or remove comments unless they contain irrelevant statements or links, unnecessary vulgarity, false facts, spam, or clearly false profiles. If you have any concerns about what you see in the comments, email the editor through the link above.
News from Â© iINFOnews, 2021