Ganni (aka everyone’s favorite brand in Copenhagen) is no stranger to exciting collaborations, but his most recent is something we’ve never seen from the brand before. Ganni has just released its first size-inclusive capsule collection in partnership with luxury retailer 11 Honoré.
The collection, called Love Drop, has been in the works for eight months and includes ten pieces that embody Ganni’s playful aesthetic. With unique patterns on a selection of dresses, tops and bottoms, the choice is vast. The brand felt that no detail was too small and took great care to ensure their extended sizing was done right. Working with 11 Honoré gave Ganni the insight and tools to properly expand his size range. With the help of the retailer, the entire collection has undergone months of in-house testing and adjustment to ensure a flexible fit.
The Love Drop collection is one of the first steps in Ganni’s journey to sizing inclusivity. Currently, Ganni’s standard size offer in the US is 00-12 (32-52 EU), this collection will go up to a size 22. The SS22 Higher Love collection will continue this trend as all RTW pieces will be also available in sizes 00-22. The new size range is also not limited to clothing, swimwear and certain styles of shoes will also be offered in more sizes in the future.
Although Ganni is new to the field of extended sizes, it continues to be one of the few designer brands to lead the way in ethical and responsible design. The brand is known for its transparency and announced in 2020 its responsibility plan which includes 44 objectives to be achieved by 2023. Its commitment to the planet is illustrated in this collection because at least 50% of each piece is made of materials to low impact. , such as recycled nylon and polyester or organic silk.
The new collection features a campaign captured by New York photographer Courtney Sofia Yates and features models Diana Veras, Vineeta Seshasai and Charlie Reynolds. Makeup and hair are natural, leaving models and clothes to do most of the work. Shot in a New York City apartment and various locations around the city, the footage gives us a nice depiction of tall bodies, which we still don’t have enough of. Hopefully the introduction of extended sizes at Ganni, a brand that never disappoints with its campaigns, can help change that.
“Ganni is not about uniform looks or identity, it’s about confidence and boundless energy,” said Ditte Reffstrup, Creative Director of Ganni, in a press release. “I hope we can continue to share this spirit with more and more people. Everyone is welcome. ”If the brand continues to expand its size selection, more of us will have the opportunity to embody this spirit described by Reffstrup, allowing each of us to become our own definition. of a Ganni Girl.
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