Girls fashion brand making it easier for customers to go green this Earth Day

NEW YORK — In the fashion industry, buzzwords like “sustainability” have become chic. And in a business where new and different are the norm, you hear a lot about reuse and recycling.

At the Oscars, there’s even a program called “Red Carpet, Green Dress” that celebrates eco-friendly clothing.

The idea of ​​doing good by dressing well has now become mainstream, and a fashion brand aimed at teenage girls, Woodley + Lowe, is taking this to the next level.

“It’s not just about making money for us,” said co-founder Rachel Thebault. “It’s really about setting these girls up for success.”

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Thebault and co-founder Neda Talebian Funk are both moms of teens.

“This generation has evolved so much over the years,” Talebian Funk said. “They’re incredibly passionate about the planet. It’s a very politically charged generation.”

This is a generation ready to applaud sincere efforts for greater sustainability,

“For example, our sweatshirts are made from recycled polyester yarn,” Thebault said.

And speaking of recycling, Woodley + Lowe has an exchange program that an 18-year-old high school student from North Carolina finds most commendable.

“They have a program where you can actually return your old Woodley + Lowe clothes,” Lauryn Taylor said. “And they have a ‘resale’ section on the website, which is really nice.”

The program offers teens cash and store credit for returned items, but the site also has a feature that allows direct sales between customers.

Taylor is one of dozens of Woodley + Lowe teen ambassadors.

“It’s not fast fashion,” she said. “It’s not something that’s going to crumble on me, that I’m going to have to buy back in a few months.”

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The clothes are fun, fashionable and considered cool by young Gen Z women – who are often consulted directly by the company.

“This is called the Lulu float and it’s named after my sister,” Lexie Goodyear, 16, said while pointing to an object. “And it’s honestly the most comfortable tank top I own. I loan it out to my friends all the time, and they’re like, ‘I need one.'”

Goodyear is a sophomore at Thacher School in Ojai, Calif., and sees eco-fashion as a way to improve the world.

“We don’t want to feed on the old ways,” she said. “We want to create the new that will create an environment of inclusion and fairness for everyone, whether you are the consumer or the creator of the product.”

CLICK HERE for more details on the company’s apparel and their various efforts to make the world a better place.

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