Godrej Interio strengthens its omnichannel presence in South India

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Godrej and Boyce, the flagship company of the Godrej Group, has announced that its business Godrej Interio, India’s leading furniture and interior solutions brand, plans to increase its presence in the field by adding 20 distribution partners in the States from southern Kerala, Andhra Pradesh and Telangana. , Tamil Nadu and Karnataka.

Godrej Interio aims to double his D2C platform’s sales execution rate by the end of FY22 by increasing its reach through channel partners and its holistic omnichannel initiative. It further targets 25% through offline stores by FY23.

Godrej Interio has invested heavily in key digital technologies, automation, processes and people to build a robust and truly omnichannelubiquitous furniture brand with the largest footprint across the country.

Subodh Mehta, Senior Vice President (B2C), Godrej Interio, said: “Godrej Interio has a strong foothold in South India owing to its huge brand recall and large customer base in the region. In recent years, this region has attracted top interior brands from around the world. We are convinced that the region will certainly contribute more to our income basket in the near future. We plan to onboard 20 channel partners in the region by the end of FY23 and expect to grow 60% over the next 3 years. This will further strengthen our omnichannel presence in the south.

On average, we generate business of around Rs 200 crore in the South Indian market as we are present in all furniture segments. Godrej Interio has interior designers working with clients helping them visualize the layout of the house once they have purchased furniture and also providing design advice. Across India, we have a growth rate of almost 18% for B2C products and overall Godrej Interio has a growth rate of up to 20%. Over the next fiscal year, we expect growth of more than 25% in all product categories.

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