If you’re feeling the urge to rock a sporty, athletic outfit this summer, you’re not alone. Lots of people are doing it too, judging by how tennis skirts and dresses took the athleisure market by storm last year. This season, however, it’s the golfcore fashion trend that will transcend country clubs and find its way into your everyday wardrobe. “[This trend] will be a key style driver for Spring/Summer 2022, as shown in a more casual, fashion-focused style,” Sidney Morgan-Petro, WGSN’s Retail Editor, told TZR. “We will also see more offerings for the traditional golfer as outdoor activities continue to increase.”
The interest in golf fashion can be attributed to several factors, including the fact that more people, especially women, are playing it. Several companies, for example, are trying to make the game more accessible to those who don’t belong to a traditional country club or attend summer golf camps. “I love the democratic approach Whim takes to its activations that encourage people of all backgrounds and experience levels to play and play,” says Morgan-Petro. (Whim Golf Club’s last pop-up event took place in Los Angeles in June 2021 and offered more than 5,000 visitors from all walks of life to grab a club and play for free.) For others, golf has become a activity suitable for social distancing to pass the time with. Once you’ve learned the sport, it’s only natural to buy and wear the proper gear.
For women in particular, they want to incorporate their own personal style into their ensembles. Rachelle Williams and Hayden Shoffner of Byrdie Golf Social Wear (whose grandmothers introduced them to the game), for example, noticed how many players on the course would experiment with adding small fashion details to their outfits – whether it’s a Chanel gold chain belt or bright red lipstick to play off a fiery red glove. This is how the idea for their brand was born: to create clothing that is both stylish and sporty that feels appropriate on the course and can easily take you to afternoon tea or lunch time. cocktail afterwards.
“For us, golfcore is a lifestyle choice that follows you on and off the course,” the duo told TZR. “We agree that having a fabric that performs is important, but we also offer high quality cotton pieces that [will make you] like wearing a coveted piece from your grandmother’s wardrobe. Accessories like caps, visors and gloves can also bring your outfit to life.
“The pandemic has created the highest rate of women’s golf in history, which means that with more women at the helm, we are in a position to give tenniscore a run for its money,” Morgan-Petro adds. . (According to MSNBC, the increase in female players can be attributed to warmer weather and pandemic-related interest in outdoor sports.) Morgan-Petro suggests that fashion-conscious female players are turning to labels like Kenny Flowers and Jayebird Golf too, for more clothing options, as golf fashion is usually dominated by men’s clothing. Additionally, major fashion brands like Ralph Lauren, Tory Sport and Lacoste are now offering golf-inspired clothing, signaling that the trend is about to enter mainstream fashion.
You will notice that the golfcore fashion in today’s market has evolved from 80s-inspired country club prep – think polo shirts and rugby shirts, windbreakers, vests and skorts that all incorporate delicious pastel shades. Young designers fuse traditional sportswear tropes with the fashion aesthetic commonly seen in street style. Morgan-Petro cites brands like Whim Golf and Eastside Golf, which subvert collegiate looks with streetwear attributes — think sweatshirts, track jackets and beanies adorned with golf-adjacent prints and lettering. Seattle-based label Bogey Boys has also seen growing popularity, as it recently opened its first-ever flagship store. and partnered with Nordstrom. Bogey Boys’ offerings combine retro and contemporary elements in men’s golf ready-to-wear. (The brand does not currently offer women’s clothing options.)
The more traditional dress items of the late 20th century, which continue to thrive, include collared tops, pants, vests, shorts, and dresses. And while you might be tempted to wear trendy golf looks everywhere, you’ll still want to be careful about where you play and dress codes. Private establishments generally have stricter rules (e.g., sweatshirts, hoodies, or jeans are prohibited), while municipal courts are generally more lax with their fashion regulations.
Are you ready for the emerging golfcore trend? If so, scroll down to discover and shop TZR’s favorite sports picks.
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