Gucci Launches Vault Vintage Site During Milan Fashion Week | Way of life



COLLEEN BARRYAP fashion writer

Milan (AP) – A fashion house trying to find a way to reach a new eyeball after a long pandemic ordeal centers on one idea, collaboration.

A lot of people do it in different ways, big and small. Famous for having “hacked” Balenciaga last season, Gucci launched an e-commerce site offering refurbished vintage Gucci products and capsule collections by young designers. The hatter Borsalino collaborates with the French brand Ami Paris and the brand inspired by the horse Acheval.

If the fashion industry is changing, insiders say now is the time. Even if the temptation to go back to old habits is great.

The highlight of the fourth day of the Milanese parades next Saturday spring and summer.

Gucci launched an e-commerce site on Saturday featuring refurbished vintage Gucci artwork, as well as a collection of capsules from young designers handpicked by Gucci Creative Director Alessandro Michele.

According to Michele, the project grew out of his lifelong obsession with the fashion collection, including Gucci items before joining the brand.

“Yes, I do this job to tell a story, but I really like things, so I do it too,” he told reporters in Milan.

Among the young designers featured is Londoner Priya Ahluwalia. Among descendants from Nigeria and India, Ahluwalia’s recycled collection has already found a large following, from athletes like Lewis Hamilton to middle-aged hipsters.

“I received a message from Gucci completely suddenly. I thought it was advertising or spam, ”he said. “I was very happy when I realized it was real.”

According to Michele, the brand has an extensive network of vintage Gucci sources that it uses to piece together its archives. The launch includes a white Jackie bag that the previous owner wanted to leave for himself.

Then he laughed and said, “Who knows, maybe I’ll go online tonight and buy it myself!” “

Gucci has stepped away from the Milan Fashion Week schedule and found its own rhythm. The next show will take place on November 2 in Los Angeles, as part of the 10th LACMA Art – Film Gala sponsored by Gucci.

Dolce & Gabbana lights up Fashion Week

Dolce & Gabbana wanted to highlight its latest collection. Their dazzling appearance illuminated a searchlight easily visible from orbit.

The figure was built around corsets, micromini dresses and sheer lingerie and was a fundamental part of the brand’s creative language and looked very sexy.

This season, designers Domenico Dolce and Stefano Gabbana decorated light-reflecting decorations, covered their clothes in rhinestones, added pearls and indulged in metallic accents and fringes. The model walked on a mirrored runway under a traveling spotlight.

Unlike skinny camouflage cargo pants and distressed jeans, this jacket is meticulously embellished with jewels. The jackets in the series had sleeves sculpted straight from the fashion show. The pants had a low waist and there was room to look into the studded lingerie.

The designer said the collection was a “reinterpretation of the aesthetic of the 2000s”. They paid tribute to Jennifer Lopez with a pair of J-Lo T-shirts.

A moment of calm was reserved in a cropped little black dress with lace accents and an open front, revealing an almost thin corset and even a smaller black bodysuit.

The shoes were stiletto heel sandals with laces, high boots, and mid-calf boots. This helped a bit to sustain the fast-tempo final as the model slowed down to descend the stairs. The boots were in satin, denim, camouflage and crocodile.

Each Dolce Box handbag had a unique design.

Even though they were in Milan for the show, the creators were virtually appearing onscreen due to their traditional post-show bows.

Arthur Arbesser’s found objects

As the world nearly stopped, Arthur Arbesser’s team made creative juices by recycling shipping boxes into cardboard flowers and crochet fancy hats.

The title of the collection, “Lostand Found,” specifically represents the inspiration for the happy memories found in the family attic, but the joy of doing things in a quiet moment, something lost in a pandemic. It can also mean what was found.

“I realized that doing something with your hands is very important because you get a kind of satisfaction, and we need satisfaction,” Arbesser said.

In the wake of a pandemic, Austrian designers based in Milan ditched the runway for a more personal presentation and transformed the storefront of Milan’s luxury shopping district into a creative studio decorated with bespoke murals. Changed and exhibited new tablecloths, as well as his latest collection.

The details of the mural became the decoration of the dress pocket. A long and romantic silhouette that contrasts with the crop top. The black and white checkered mini dress was paired with a box-shaped print shirt, and the tapestry short skirt had a youthful appeal. This season’s prints include rustic paints, colorful checkered prints with pixel effects, gingham, retro checks and stripes.

“The most important thing to keep going,” said Arbesser. “We are happy because we believe that our own well-being and the well-being of your team and those around you are very important.”

There is no pandemic shutdown to rethink your business.

Borsalino, a 164-year-old Italian hat maker, spends time focusing on new collaborations, expanding the brand to leather and scarves through licensing deals, reclaiming his digital presence, optimizing production and otherwise inactive. Removed machine twisting that could become.

“It was a great break. We made a decision that was not easy before, ”said Philip Camperio, manager of Jerez Equita behind the renewal of Borsalino.

Borsalino collaborated with the Parisian brand Ami in a simple bell with a wavy edge and Acheval in the Raffia capsule collection with a ribbon of horse silhouettes to reach new audiences and expand distribution. This site has tutorials on hat size and how to wear it. Borsalino is also working with a young designer from the Marangoni Fashion Institute to integrate hats into the stylistic language.

Launched this week, the Spring / Summer 2022 collection is a journey through Japan, Italy and South America. Dark denim baseball caps and bobs are personalized with charms and geisha prints for a trendy Tokyo look. The hand-knitted raffia hat represents Sicilian craftsmanship. And the influence of Ecuador is transmitted to the Panama hat with a unique ribbon.

Different brands have different reactions to how pandemics have changed or challenged them.

“For us, it’s about embracing today’s values, including sustainability, social responsibility, including the circular economy, and diversity to attract everyone,” said the Creative Director Giacomo Santucci. I am.

Ferragamo’s summer story

Next summer’s Ferragamo woman goes low-key with an easy-to-wear silhouette with sexy moments.

Smocked dresses have a deep V and open back, while wrap dresses that conform to the body better have reflective slits. The pants were loose harem pants with wrapped details, for example paired with a cruciform top.

“I wanted to give the collection a feminine and sensual touch,” said design director Guillaume Meian.

Men’s clothing included a jumpsuit, low-rise pants with a braided belt, and bear shorts under a jacket.

For women, the shoe brings back the ballerinas of Vala and Valina with new materials such as rattan and open toe sandals.

Brooke Shields, along with her daughter Glia Hensey, had a front row seat with American actors Ashley Benson, Madelyn Cline, Ashton Sanders and Ross Butler.

Copyright 2021 AP communication. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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