Hallmark names Earthbound to spearhead expansion of iconic brand



NEW YORK, November 17, 2022 /PRNewswire/ — Earthbounda leading product design, licensing and brand growth company, today announced that it has been selected as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live connected lives full of meaningful moments.

Founded in 1910 by teenage entrepreneur JC Hall, Hallmark businesses employ approximately 20,000 people worldwide and generate revenues of approximately $3.8 billion. In addition to greeting cards, Hallmark produces ornaments, gift wrap, and a line of home decor and giftware products. The company also operates Hallmark Media, an entertainment business that includes Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, and Hallmark Movies Now, a streaming app. Hallmark also owns Crayola, the leader in children’s creative expression products.

Over the past 10+ years, Hallmark has successfully licensed its brand into new product categories by utilizing strong brand equity and its broad portfolio of creative assets and character properties to create differentiated products at the global scale. Hallmark will expand these licensed product offerings by tapping into the industry experience and creative expertise of Earthbound Brands.

Earthbound has been chosen to lead Hallmark’s expansion across a wide range of categories, including celebrations, seasonal decor, publishing, toys and games, experience and more. In the digital age where people are tethered to the internet or social media platforms, Hallmark answers the need for more authentic and meaningful connections with friends, family and loved ones. With Earthbound by its side, Hallmark will continue to find ways to expand into new categories while helping consumers celebrate their relationships and share meaningful moments.

“We are a creative company at heart, making emotional products people love from a brand they trust. Earthbound understands our commitment to creativity and offering emotionally relevant licensed products to our consumers and has a unique and creative approach that closely matches our needs. . We are beyond excited to announce this partnership and grow our portfolio of branded licensed products with their talented and committed team!” said Stacey HoweVice President Hallmark Global Licensing & Business Development.

Beyond the heroic Hallmark brand, the company will also leverage its other successful brands and properties in its portfolio for new opportunities with guidance from Earthbound – including its Shoebox, Signature and Hallmark brands Keepsake, Rainbow Brite and Moreover.

“Hallmark is an incredible legacy brand that is completely synonymous with holidays, celebrations, relationships and meaningful milestones. While the brand has incredibly strong footing in their core categories, there is tremendous potential to leverage their intellectual property. for expansions in multiple categories. We look forward to growing the business alongside the Hallmark team.” declared Jeff Cohenco-founder and CEO of Earthbound.

For more information and license inquiries, please contact Jacob Cohen ([email protected]).

About Earthbound

Earthbound is a leading product design, licensing and brand growth company that extends the reach of brands to market globally. With 22 years of expertise in retail brand licensing, product development and product design, Earthbound elevates brand potential by providing unprecedented growth potential for leading brands. For more information, please visit www.earthboundbrands.com.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Based at Kansas City, Missouri and employing approximately 20,000 people worldwide, the few $3.8 billion The company operates a diversified portfolio of businesses. The Global brand sells greeting cards, gift wrap and related products in more than 30 languages ​​with distribution in over 100 countries and 100,000 rooftops worldwide, including its own network of Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to stimulate the creativity of children around the world. Hallmark Media operates three cable channels — Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama — in addition to Hallmark Movies Now, a subscription streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Login to Facebook, Twitter, instagram, pinterest, LinkedIn and Youtube.

SOURCE Earthbound Brands


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