Holly Willoughby’s This Morning Dress: Where to Buy the Mini Wrap & Other Stories


At Holly Willoughby’s This morning outfits are a daily topic of style discussion, and loyal followers and fashion fans alike are keeping tabs on what she’s wearing with the hashtag #hwstyle.

Last week’s looks included a summer midi from Nobody’s Child, a £55 floral mini from La Redoute and a mint green dress from LK Bennett. Not to mention the vintage-style dresses Holly wore to Wimbledon when she wasn’t sitting on the This morning sofa.

Today Holly chose a pretty scalloped print wrap dress from & Other Stories, with an affordable price of £65, making it even more eye-catching. The green number has a daisy pattern, plus a scalloped edge and tie waist to create a relaxed summer shape.

While showcasing this outfit on weekdays, Holly kept it simple with bare heels during a morning spent interviewing the inimitable Miriam Margoyles.

If you want to emulate Holly’s signature style, we’ve found the exact same dress and where you can buy it.

Read more:

Where is Holly Willoughby’s outfit from and where can I buy it?

Holly’s outfit today is a £65 printed wrap mini dress from & Other Stories in a fresh green hue.

& Other Stories Scalloped Print Wrap Mini Dress, Green: £65, Stories.com

(& other stories)

Holly loves green summer dresses, and this one features a delicate daisy pattern and scalloped detailing. The tie at the waist creates a flattering silhouette, especially next to the flowy A-line mini skirt section. Meanwhile, the shoulders have a slight puff sleeve effect – a subtle design element that finishes off the pretty dress perfectly.

A warm weather essential for work and play, we’ll also wear this mini wrap top with tights and a cardigan on the colder days.

If you like the shape, but prefer a different pattern, purple, navy and red variants are also available (£65, Stories.com).

Buy now

Is Holly Willoughby wearing her own clothes this morning?

Rather than wearing her own clothes, Holly has a stylist to This morning who works with the presenter to compose her wardrobe.

Talk to Red in 2020, Holly revealed that putting together an outfit “didn’t always come naturally…for a long time, I was pretty clueless.” Although her Instagram feed when she’s not working indicates otherwise – with a range of equally stylish ensembles in our books – that’s probably why Holly turns to the expertise of the professionals when she’s on screen. .

Who is Holly Willoughby’s stylist?

Danielle Whiteman has become Holly’s regular This morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a former assistant at Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with engineering Holly’s transformation into a national fashion icon in recent years. “Holly was open to new ideas,” she explained in an interview with magazine YOU. “The main thing I wanted to do was give it more color, so we tried everything and went from there. I remember her saying, ‘I’ve had my kids, I just need to change that.”

How does Holly Willoughby style her hair?

Holly’s hairstylist is Ciler Peksah, who has worked with her for This morning and ice dancing, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has used on the presenter’s hair for this signature swish include Batiste dry shampoo, T3 curling clips and Aveda’s Daily Hair Repair (£21.60, Lookfantastic.com).

Holly is also an ambassador for Garnier Nutrisse and shared a clip of herself dyeing her hair using the range’s Natural Baby Blonde shade during lockdown, if you want the same shade.

Where is Holly Willoughby from?

Holly is from Brighton, East Sussex and attended Burgess Hill Girls School. She now lives in south-west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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Looking for inspiration for your summer shoes? Read the guide to the best vegan sandals for women.


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