Hy-Vee Adopts New Receipt Marketing Technology


Hy-Vee Inc. has chosen flexEngage to deploy its receipt marketing technology in all Midwestern grocery stores. The dynamic reception and transactional communications provider enables Hy-Vee to personalize, monetize and manage all marketing content on in-store receipts and e-commerce order notifications.

Working with the grocer’s current content providers such as Quotient, flexEngage will place targeted marketing content and manufacturer offers to buyers on Hy-Vee receipts, opening up the ability to personalize a highly relevant marketing channel.

Hy-Vee recently strengthened its digital media partnership with Quotient to provide offsite multimedia services and experiences, digital promotions, metrics and granular targeting through the new Hy-Vee digital media network.

“We are excited to partner with flexEngage because of their flexibility and robust receipt marketing platform. We believe they provide our business with a valuable tool that will help our retail media team create new revenue streams, while delivering savings to consumers and a better shopping experience, ”said Joe Hammond. , Vice President of Marketing Group at Hy-Vee.

[For more information on retail media, check out Inmar Intelligence’s latest whitepaper, “Welcome to Retail Media Networks 3.0 — The Retail Marketing Platform.”]

“We are more than delighted that Hy-Vee has chosen to work with our company. For over 10 years, flexEngage has provided proven post-purchase engagement solutions to specialty retailers. Hy-Vee’s selection shows how innovative grocery retailers can also leverage our platform to launch new solutions that improve customer engagement while creating new monetization channels, ”said Tomas Diaz, CEO by flexEngage Inc.

Based in Orlando, Florida flexEngage provides tailored transactional communications that lower the churn rate for brand-focused retailers. Other customers such as GNC, FiveBelow and VitaminShoppe have chosen the company’s white glove service to turn their point of sale into a marketing machine, multiply repeat purchases and extend their customer’s value.

Employee Ownership Hy-Vee has a team of 86,000 employees and operates more than 280 retail stores in eight Midwestern states, with sales of $ 11 billion annually. The West Des Moines, Iowa-based company is No. 34 on the PG 100, Progressive Grocer 2021 list of leading food and consumable retailers in North America.


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