HyperX and Champion unveil third gaming apparel collaboration – Silicon Valley



Fashion is quickly becoming the latest trend for manufacturers of gaming peripherals. Razer has found success with its clothing line from its Kanagawa Wave collection and its collaborations with A Bathing Ape.

Now HyperX is getting into the action with its own partnership with Champion. Known for their sweatshirts, Champion excels in sportswear. The company’s equipment is comfortable and ideal for training. The HyperX and Champion collaboration brings that same quality with a focus on gaming in the companies’ third collection. The HyperX x Champion Glow in the Dark collection features a dark base color. Most importantly, the clothes have bright accents in dark tones that make them stand out.

“The success of the last two HyperX x Champion collections underscores that video game fans are looking for trendy, comfortable clothing that displays their passion for play and style,” said Stephanie Winkler, HyperX’s strategic marketing manager, in a statement. Press. The gear is designed for gamers and streamers who want clothing to stand out while playing on Twitch or YouTube.

The clothing line will launch July 14 on Champion.com. The line includes a t-shirt for $ 30, a Powerblend fleece jogger for $ 60, and a Powerblend fleece hoodie for $ 75.

The two previous HyperX x Champion collaborations sold out. These were the Black / Rose Gold collection and Champion Reflective gear.



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