Infobird announces successful customer launch with a leading global retail brand



New contract marks new milestone in expansion into fast-growing retail market

BEIJING, CHINA / ACCESSWIRE / August 3, 2021 / Infobird Co., Ltd. (NASDAQ: IFBD) (“Infobird” or the “Company”), a software-as-a-service provider of innovative AI or artificial intelligence-based customer engagement solutions in China, has announced that it has signed a service contract with a subsidiary of a world-renowned retail and consumer products company Fortune 500. The company is a recognized leader in the field of retail and consumer products, with operations in more than 80 countries around the world. Through this contract, the customer will take advantage of Infobird’s intelligent quality inspection to completely upgrade their customer service system in China and provide users with the ultimate customer experience by creating professional, caring and integrated customer services. practice. This cooperation is another major step forward in Infobird’s market development strategy in the retail and consumer products sector, demonstrating that Infobird is successfully expanding into the retail and retail business market. consumer products.

According to the PRC Ministry of Commerce, in the first half of 2021, China’s total retail sales of consumer products amounted to 21.2 trillion yuan, an increase of 23% over the same period in the year last, and an average growth rate of 4.4% over the past two years. In the post-pandemic period, the retail and consumer products market has ushered in a historic development opportunity. McKinsey & Company, one of the leading international management consultancy firms, said in the “China Consumer Report 2021” that in the post-pandemic era, China will continue to be the growth engine of the global consumer market. consumer products. At the same time, the trend of digital transformation of retail and consumer product businesses is becoming increasingly prominent. The digitization of customer engagement has become one of the important axes of the digital transformation of companies. The company believes that optimizing the customer engagement process and improving the customer experience through technology upgrades and business models are key to a company’s future victory in the new commerce of detail.

As the leading provider of AI SaaS software services in China, Infobird is committed to making customer engagement more personalized and smarter for businesses. Infobird has identified the retail and consumer products industry as an important market for its strategic development. At present, Infobird’s solutions for the retail and consumer products industry have been applied in many large companies such as SaSa, a beauty brand from Hong Kong, and Zu Li Jian, a brand of senior footwear in China. The solutions cover multiple business scenarios such as customer service, marketing and management. Infobird’s comprehensive retail and consumer product solutions are based on a series of smart products, including cloud call center, omnichannel cloud customer service, AI voice / text chatbots, intelligent quality inspection and CEH (Customer Interaction Hub), which can help businesses from several dimensions such as marketing, customer service and management, promote the digital transformation of customer engagement, improve the customer experience and achieve a lower costs and improved efficiency.

Working in conjunction with this global retail brand, Infobird’s intelligent quality inspection system will help the company achieve 100% intelligent quality inspection coverage and automation, and optimize the coverage of quality inspection channels, speech flow, soft power of customer service and other aspects. This will improve the quality of customer service, optimize the customer service experience, and enable the company to better serve and influence customers. In addition, based on the data accumulated by Infobird’s intelligent quality inspection system, it lays the technical foundation to enable the business to analyze the value of customer data, enable the business to better understand customer and market needs, and provide an insightful benchmark for accurate marketing and business decision making.

Since its inception, Infobird has accumulated a wealth of experience serving major clients in the financial industry for over ten years, starting with a cloud call center, then expanding to other smart products based on its native architecture. self-developed cloud. From the end of 2020, Infobird transformed its activity into standardized SaaS. Through technological iterations, product innovations and service upgrades, Infobird intends to further increase its activity and influence in the financial sector while accelerating its entry and expansion into other sectors, particularly in the rapidly growing retail and consumer products sector. This development strategy made it possible to obtain new, very positive customer contracts for the Company. By entering the vast market of the retail and consumer products industry, Infobird has the confidence and the strength to go further. In the future, Infobird intends to continue to gain more market share in the retail and consumer products sector, to take full advantage of the linkage effect of quality inspection. and Infobird’s smart product series, and help more businesses develop long-term customer relationships through full-stack and full-chain solutions, and breathe new life into the digital transformation of the world. retail and consumer products industry.

About Infobird Software Co. Ltd.

Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative AI-powered or enabled customer engagement solutions.

For more information about the company, visit

Forward-looking statements

This press release contains certain forward-looking statements, including statements regarding the initial public offering offered by Infobird. Words such as “will”, future “,” expects “,” believes “and” intention “or similar expressions, are intended to identify forward-looking statements. Forward-looking statements are subject to the uncertainties inherent in forecasting future results and conditions and no assurance can be given that the proposed initial public offering discussed above will be completed under the conditions described. including, without limitation, the failure of customary closing conditions and the risk factors and other matters set out in the prospectus included in the registration statement in the form last filed with the SEC. In no way undertakes to update or revise statements publicly, whether as a result of new information, future events or otherwise, except as required by law.

Infobird Co., Ltd
Yimin Wu, Managing Director and Chairman of the Board

Infobird Co., Ltd Investor Relations
TraDigital IR
Kevin McGrath
+ 1-646-418-7002

THE SOURCE: Infobird Co., Ltd.

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