Jaguars sponsor sues to remove name from “clown game”


The reigning sponsor of the Jaguars’ season finale against the Colts is suing to have his name removed because fans plan to dress up as clowns to protest another lousy season in Jacksonville., a roofing company, signed a $ 600,000 a year sponsorship deal in August that guaranteed to put them in the spotlight this season. But a lawsuit filed Thursday in Jacksonville circuit court says the company wants to prevent its name “from being promoted as the main sponsor of the clown game.” .

The lawsuit also argues that the Jaguars violated the terms of the agreement and “absolutely failed to provide the sponsorship benefits described in the agreement.” The team reportedly broke the deal “by exposing the brand to a toxic marketing environment that will cause irreparable damage,” according to the lawsuit.

The company said it told the Jaguars on December 16 – the day Urban Meyer was fired as a head coach – that it wanted to end the sponsorship, but the team “insisted the partnership continue. “, says the trial.

The deal shows the deal was to last for four years, with an annual price tag reaching $ 655,636. The company signed a four-year contract in August. It includes a provision that would allow RoofClaim to terminate the deal if Urban Meyer is no longer the team’s coach between the end of his third season (2023) and March 1, 2024.

The company is seeking a jury trial and is seeking damages in excess of $ 30,000. He also wants a temporary and permanent injunction against Jaguars using the RoofClaim brand.

The Jaguars are 2-14 this season after going 1-15 last season. They haven’t seen a winning season since 2017.

(Photo: Julio Aguilar / Getty Images


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