Leeds mother fired amid pandemic launches sustainable children’s clothing brand in White Rose



Maria Masud launched the Kool Kiddos kiosk at the White Rose Mall on Saturday, following the success of her online store launched earlier this year.

The brand sells colorful clothing for children ages 5-10 with slogans on sustainability and saving the planet.

Its second collection, Hoodify, will market children aged 12 to 15.

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Maria Masud, 40, launched her online fashion brand Kool Kiddos earlier this year

Maria Masud, 40, launched her online fashion brand Kool Kiddos earlier this year

Maria, from Alwoodley, was fired from her business analyst job in February and used the time to start her business.

The mother of two told the Yorkshire Evening Post: “I was inspired by my eldest daughter who is 10, she is very outspoken and full of life and she had great ideas.

“It’s all about sustainability, but my target audience is quite young, so I wanted to convey the positive messages in a subtle way.

“The clothes are very colorful and fun, so the kids are happy to wear them, but the messages make them aware of nature and the environment from a young age.”

Kool Kiddos kiosk launched at White Rose mall on Saturday

Kool Kiddos’ slogans include “Save the Planet”, “Certified Tree Hugger” and “Clean Earth, Happy Earth”.

Maria is excited to expand her business in the busy White Rose Mall.

“I did everything myself,” added the 40-year-old.

“I love taking on projects and it gave me the strength and courage to start my own business.

“I look forward to having a physical presence and building that engagement with clients.”

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