light box, an outdoor digital video provider, has expanded its retail media network to include 2,800 grocery stores and 3,000 screens across the country. They join Lightbox’s nationwide mall assets to further extend the company’s video reach at the point of sale.
As a result of the expansion, more than 100 grocery banners, including Albertsons and Giant Eagle, now have 30-inch screens mounted on Redbox kiosks primarily at store entrances, while a network focused on New York City in partnership with Ohio-based Holland MSC speed provides sister channels D’Agostino and Gristedes with 31-inch screens at checkout. These premier digital video placements are strategically positioned to help advertisers connect with shoppers throughout their in-store visit.
Lightbox’s digital video grocery network also reaches the Hispanic population through Garland, Texas El Rancho Supermarketwhich operates 14 stores in the Lone Star State.
“The demand for these audiences is very high, and it’s something our team has been working on for over a year,” said Greg Glenday, CEO of New York-based Lightbox. “We didn’t want to dip our toes in the water; we wanted to think big. This network dramatically increases our number of screens and provides a very distinct audience among some of the largest grocers in the United States. These are high-frequency destinations – with US consumers going to the grocery store an average of 1.9 times per week – and the screens provide an invaluable connection point allowing advertisers to reach audiences in environments safe for the brand. Since we are already experts at effectively reaching consumers in a shopping mindset through our mall network, grocery locations are a natural extension of our retail media portfolio.
In addition to Lightbox’s retail media footprint, it provides digital video impressions in WeWork spaces, retail storefronts and recreational destinations across the United States.
In addition, thanks to a partnership with the advertising platform of the market Pacvue, Albertsons is expanding CPG manufacturers’ access to advertising in its stores. Pacvue users can now leverage it to create, execute and manage sponsored product ad campaigns with the grocer’s retail media arm, Albertsons Media Collective. Albertsons Media Network is powered by the open CitrusAd API, which connects Pacvue to Albertsons e-commerce sites.
Albertson operates over 2,200 retail stores with over 1,700 pharmacies, 402 associated gas stations, 22 dedicated distribution centers and 20 manufacturing plants. It operates stores in 34 states and the District of Columbia under 24 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs , Kings Food Markets and Balducci’s Food Lovers Market. Albertsons is No. 9 on The PG 100’s 2022 list, Progressive Grocer the best food and consumables retailers in North America. With nearly $10 billion in annual sales, the Pittsburgh-based company giant eagle operates more than 470 stores in western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. Giant Eagle was recently included in Progressive Grocer’s Top 10 regional operators to watch. The company is also No. 36 on the PG 100.
