Louis Vuitton launches e-commerce site in Mexico – WWD



MEXICO – Louis Vuitton has launched its online store in Mexico, hoping to take advantage of growing sales momentum for luxury goods as Latin America’s second-largest economy emerges from the pandemic.

In a statement, the French luxury house said Mexican customers will now be able to “enjoy a wide selection of collections including men’s and women’s ready-to-wear, leather goods, shoes, accessories, travel. , perfumes, jewelry and more “.

The brand will also custom services such as “hot stamping”, special engravings or initials, or selective designs available in the market. Free delivery or in-store pickup via Click & Collect will be available, including at its flagship store on Mexico City’s upscale Masaryk Main Street.

A glance at the new site reveals a wide selection of jewelry and specialty fragrances such as the B Blossom bracelets priced at 226,000 Mexican pesos, or $ 11,300, or the “Imagination” perfume priced at 5,000 pesos. , or $ 250. Shoppers can also purchase items from the brand’s latest Wild at Heart capsule collection.

Vuitton’s Mexican foray marks the 30th country where e-commerce, launched in 2005, is available. It comes as competitors rush to roll out e-commerce, with Hugo Boss, Cartier and Bulgari have recently launched their own sites in the country.

Luxury sales in Mexico continue to accelerate as the country continues to see COVID-19 cases decline.

President Andrés Manuel López Obrador expects the nation to return to its pre-a pandemic economic performance in the third quarter, much faster than initially expected, as May’s GDP jumped 28%.

This should be music to retailers’ ears after the economy contracted 8.5% last year, causing huge losses for luxury brands, which in some cases have seen sales plummet by 25%.



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