Sissy blue could generate green for UCLA football players.
David Witzling, the Bruins fan whose pre-game swap with Louisiana state football coach Ed Orgeron could land “sissy blue” in the Urban Dictionary, raises money for players in selling t-shirts bearing the now famous slogan.
Witzling said Tuesday that he bought the internet domain name sissyblue.com for a small fee and was taking orders for shirts that are expected to sell for between $ 20 and $ 30. The hope is to have the merchandise available before the next UCLA No.16 game against Fresno State on September 18.
Witzling said players will receive 100% of the proceeds from sales through new name, image and likeness rules if they promote the shirts on any social media platform of their choice.
“The idea is to divide the prize pool among eligible student-athletes,” said Witzling, a Huntington Beach-based attorney and UCLA alumnus. “These NIL agreements, they’re quite rare, so if there can be more, everyone benefits.”
The arrangement appears to meet UCLA’s NIL rules regarding boosters as it would not solicit player enrollment in school or continued enrollment; the agreement would be for the work performed; and Witzling said he would disclose the arrangement to school officials.
“The intention is to do it right,” Witzling said. “We are fast but not in a hurry. “
Witzling went from largely anonymous fan to viral sensation on Saturday after a chance encounter with Orgeron in which he reminded the coach of his infamous “lock the doors” comment while Orgeron was the interim USC coach in 2013.
Orgeron had said at the time that the Trojans would lock the doors of the Colosseum when they faced UCLA that week. But the Bruins won the game and Orgeron didn’t get the permanent job that went to Steve Sarkisian.
Orgeron’s demeanor went from pleasant to combative the moment he heard Witzling mention the phrase as he entered the Rose Bowl ahead of his team’s 38-27 loss to the Bruins.
“Bring your ass, in your sissy blue shirt,” Orgeron shouted.
Monetizing the exchange didn’t enter Witzling’s mind until he realized the vast interest it had generated and considered how it might benefit UCLA players.
“Looking at everyone online, there was comment after comment that they wanted their sissy blue shirt,” Witzling said. “It has garnered tremendous attention and can do great student-athletes a lot of good.”