Mars Wrigley, known for its portfolio of brands such as M & M’s, Snickers, Skittles, Starburst, Twix, Dove, Extra and Hubba Bubba, has selected global brand licensing consultancy, Brand Central to expand its brands into new products consumption of food, beverages and goods. categories.
“After extensive research, we are delighted to select Brand Central as our licensing agency,” says Leslie Philipsen, Director, Local Brands and Licensing, Mars Wrigley. “We believe that Brand Central has the strategic initiative and the expertise to bring new opportunities to our brands.”
Brand Central will strategically expand the Mars Wrigley brand portfolio through growing food and beverage categories, merchandise partnerships and collaborations with lifestyle brands.
“It is the dream of any licensing agency to represent Mars Wrigley – a portfolio of some of the world’s favorite brands with enormous brand affection,” said Ross Misher, CEO of Brand Central. “The opportunities are huge and the demand is high. We’re excited to help them expand into new strategic food and beverage categories and trending products that will broaden the brand footprint and strengthen brand love.