// Matalan adds third-party brands to its fashion portfolio, including Clarks and launches Dani Dyer’s Girls on Film
// The new brand offer is added to the own brands of Matalan, Papaya, Et Vous, Be Beau and Taylor & Wright
Matalan revealed that he will be adding 18 third-party fashion brands to his own label offering, including Clarks and Ben Sherman, as well as launching a 24-piece collection from Girls on Film with Love Island 2018 winner Dani Dyer.
The new names will launch on the fashion retailer’s website on September 7, alongside own brands Papaya, Et Vous, Be Beau and Taylor & Wright, representing “an important next step in Matalan’s omnichannel growth journey”.
New third-party brands include Little Mistress, Lee Jeans, Rocket Dog, Hush Puppies, Trespass, Craghoppers, Farah, Elle Sports, Pineapple Girls, Hype, Start-Rite and Novo, while Jack & Jones Junior, Only Kids and Ivory Rose will be available next month.
Stay in the know by signing up for the free daily Retail Gazette newsletter
To coincide, Matalan also unveiled a 24-piece collection designed in collaboration with womenswear brand Girls on Film featuring reality TV star Dani Dyer.
The 1970s-inspired collection will be exclusive to Matalan from September 7-15, after which it will also be available for purchase through the Site of the Little Mistress.
Matalan’s Chief Operating Officer, James Brown, said: “We are delighted to integrate these popular and well-established third-party brands, to provide our customers with even more choice by complementing our own brand offering and launching another exciting phase of our strategic growth journey.
“These labels have been carefully selected to ensure that Matalan remains a leading omnichannel fashion and lifestyle retail destination for families across the UK.”
Girls on Film Managing Director Mark Ashton said: “We are delighted to partner exclusively with Matalan for the launch of ‘Girls on Film by Dani Dyer’. Dani fits our brand aesthetic perfectly – he’s someone full of personality and fun! We loved working with her and look forward to collaborating on future collections together.
Dani Dyer added, “I’m thrilled to announce my first collection for Girls on Film! I had so much fun working with the design team to put the collection together. I love the bright colors and 70s styles we created. Everything is easy to wear and bang on trend for fall.