Menswear brand MJ Bale named Australia’s first all-carbon-neutral fashion brand following a two-year lifecycle assessment of its manufacturing cycle that led to full emissions offsetting of his business through green projects.
The company is now an accredited Climate Active organization under the Australian Department of Industry, Science, Energy and Resources, and is now looking for ways to turn its carbon neutral position into a carbon positive one.
“We plan to have a positive carbon footprint by next year and are open to sharing our lessons learned from the sustainability journey with other like-minded industry partners,” said Matt Jensen, Founder and Director General of MJ Bale.
“We are taking important steps to reduce emissions from the production of our wool products and were the first to initiate the world’s first carbon neutral wool production trials in Tasmania to reduce methane emissions from livestock to levels undetectable.
“We are urging all Australian fashion retailers to join us in achieving minimum net zero certification. As an industry, we must work together to limit climate change. “
According to Jensen, the company aims to have all of its stores run on renewable energy by the end of 2022 – currently that figure is around half.
In order to achieve this goal, MJ Bale has invested in programs, such as the Yarra Yarra Biodiversity Corridor in South Australia – a reforestation and habitat restoration project that aims to deliver environmental, economic, social and heritage – as well as unnamed offshore wind projects. .