The lease is current on the location of Nordic Waffles’ Potluck food hall, and the company is not renewing it.
Instead, the brand, which has cultivated a successful frozen grocery brand alongside its State Fair booth, will continue to expand its retail product line with a new sweet waffle. Midwest customers can find Nordic Waffles’ Berries & Cream waffle in Twin Cities convenience stores and grocery stores in early May.
Wednesday, April 27 marked the last day of Nordic Waffles at the Rosedale Potluck Food Hall.
Nordic Waffles launched its retail brand in November 2020 and its waffles are now available in over 900 stores, including Lunds & Byerlys, Kowalski’s, Cub, Hy-Vee, Woodman’s, Cash Wise, Festival Foods, among other retailers. The pivot from restaurants to retail has allowed this growth in trade to occur, according to a recent press release.
“Potluck provided an environment for gaining consumer insights and served as a production hub to launch our packaged food division,” said Jeremy Ely, CEO of Nordic Waffles. “Rosedale Mall has been extremely supportive of our goals, however, as our lease comes to an end, it has presented a greater opportunity to focus our resources on supporting the continued growth of our frozen food strategy.”
Fear not: you can still find Nordic waffles at this year’s State Fair.