OGGI Jeans leverages channel automation and personalization technology from Emarsys — Retail Technology Innovation Hub


Emarsys announced a partnership with OGGI Jeans, as part of a technology upgrade designed to support 20% revenue growth by the end of 2022.

The fashion brand will use Emarsys channel automation and personalization technologies to prioritize customer lifetime value (CLTV) growth.

It will also leverage this new technology to separate data from different streams and facilitate individual customization for customers.

Automation options will also be used to deliver customer insights and save time for OGGI’s marketing team when executing campaigns. These features will replace MailUp as the brand’s ESP which previously required more manual interaction.

Emarsys says it was selected for this project ahead of SalesManago and several other point solutions.

Carlos Guadarrama, Brand Marketing Manager, OGGI Jeans, comments: “2021 was a year in which we faced unforeseen challenges in our industry.

“We had to show courage as a company and we are now reaping the rewards – which we intend to reinvest in ourselves, to continue on this upward path. Emarsys is the final step in this trajectory and is a powerful tool in our arsenal when it comes to understanding our customers.

Sara Richter, CMO, Emarsys, comments: “It can be easy for brands to choose to stay the same when they find success – the most ambitious will continue to challenge themselves and evolve for the better.

“Our partnership with OGGI Jeans is the result of their determination to know their customers as completely as possible and their intention to offer them content that is truly personalized to their wants and needs as individuals.”

“This genuine passion for delivering to individuals, from message to product, can only serve them well in 2022.”


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