Provi Announces Partnership with BevStrat to Support Growth of Emerging Brands


CHICAGO, August 25, 2022 – Providedan online marketplace that connects the beverage alcohol industry, today announced a partnership with BevStrat, a sales and advisory firm that advises small, emerging wine, spirits and beer brands on their go-to-market strategies. The partnership will generate a complete solution for small brands and emerging brands, leveraging Provi’s robust tools for showcasing products online and BevStrat’s on-the-ground approach.

The partnership is part of Provi’s broader initiative to support the bev-alc sector through key programs across the retail, distribution and supplier levels. The emergence of craft brands across the United States has been a critical part of the overall growth of the American alcoholic beverage industry. However, with thousands of alcoholic products on the market, artisanal producers have been challenged to generate visibility and expand the market. Together, Provi and BevStrat serve the needs of emerging brands with their combined offerings across digital and person-to-person connections.

“Provi, at its core, is here to support and better connect every level within the beverage alcohol industry,” said Andrew Levy, Senior Vice President of Strategic Partnerships at Provi. “BevStrat shares a similar mission and we are excited to generate more opportunities for small and medium brands, alongside their channel partners. By increasing the visibility of emerging brands, we not only unlock the growth of brands and their distributors, but also that of the industry as a whole. »

Provi’s program and vendor offerings increase brands’ digital footprint. The company takes a consultative approach to optimizing online brand awareness for in-store retailers. As an extended resource for distributors, Provi also works with suppliers to ensure detailed product listings are up-to-date and robust with accurate information and availability.

Founded by industry veteran Brian Rosen, BevStrat serves as an extension of vendor and distributor sales teams. BevStrat works closely with its channel partners to support sales teams and go-to-market strategies for emerging wine, spirits and craft beer brands. The company has successfully launched more than 300 brands in multiple markets, generating more than €5 million for distributors since its inception. Working with distributor sales representatives, BevStrat has led the commercial strategies of brands like Rabbit Hole, which today has a large national footprint and is part of Pernod Ricard’s American whiskey portfolio.

“Small, emerging brands are key to propelling the industry forward and we are excited to partner with Provi to help create new opportunities for this segment,” said Brian Rosen, Founder and CEO of BevStrat. “Improving market access for these handcrafted products is helping growth at every level and we’re excited to be a part of it.”

Provi’s partnership with BevStrat is an extension of the company’s ongoing efforts to support key organizations in the beverage alcohol industry such as DISCUS, WSWA, NBWA and Massachusetts Restaurant Association, among others.

To learn more about Provi, visit

For more information about BevStrat, visit

About Provi

Provided an online marketplace that connects the alcoholic beverage industry. Active in key markets across the United States, Provi’s robust online marketplace improves communication and efficiency for onsite and offsite buyers, distributors, and suppliers. In 2022, 10% of licensed retailers in the United States are in the market. Founded in 2016 and based in Chicago, Provi has received total funding of $125 million, is valued at $750 million, and was recently named an Emerging Unicorn by Crunchbase. The company also received Built In Chicago’s Best Places to Work recognition in 2022. In 2022, Provi partnered with SevenFifty to provide a robust e-commerce marketplace and distribution toolkit, aimed at streamlining operations authorized retailers, distributors and their sales representatives. Find out how Provi is digitally transforming the beverage alcohol industry at

About BevStrat

Founded in 2015, BevStrat is America’s largest third-party sales force for adult beverage brands. BevStrat draws on its nearly 50 years of total beverage experience with a technology-intensive approach to selling merchandise using data, geofencing and field boots to find the best accounts for its supplier customers. BevStrat has been named one of AlcBev’s 100 Most Influential Companies and is consistently a strong and active partner for its supplier customers.

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