Reliance Retail recruits Indian cricketer Hardik Pandya as ambassador for new athletics brand Xlerate

• Offers to Xlerating starting at ₹699, claiming to offer young people world-class sportswear at affordable prices.
  
• AJIO Businessthe e-commerce branch of Retail business has an extensive portfolio of over 5000 fashion and lifestyle brands.
  

Reliance Retail launched an athleisure brand Xlerate on Tuesday – featuring an Indian cricketer Hardik Pandya as its brand ambassador – on its new commerce platform AJIO Business.

Xlerate’s deals start from ₹699 and the company claims to offer world-class youth sportswear at affordable prices. The sport utilities offered by Xlerate include sports shoes, athletic and lifestyle shoes, as well as apparel such as sweatpants, t-shirts, shorts and other accessories.

Any retailer of Indiaincluding small general sports stores and fashion stores, can place an order for Xlerate products by registering with AJIO Business, the company said.

“Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our Brand Ambassador, Hardik Pandya, embodies his spirit of moving forward in life undeterred by obstacles,” said Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail.

AJIO Business, the e-commerce arm of Reliance Retail, partners with retailers and merchants. It has an extensive portfolio of over 5000 fashion and lifestyle brands.

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