Rockford teenager becomes CEO of independent clothing brand


ROCKFORD, Ill. (WIFR) — A Rockford native has taken his creative idea and turned it into a booming business.

What started as a scramble for some extra cash in January is now a popular business for 17-year-old Nayshaun Wright.

It offers sweatshirts in seven different colors and a graphic t-shirt. Prices for the clothes range between $25 and $50, and Nayshaun says they sell out quickly. He based his first clothing sketches on the expression “Nothing But Family” which is the inspiration of the brand today.

“I’ve already sold twice and I hope to continue selling in the future,” Wright said, “It’s something I’ve said since I was young because it’s something that was close to my heart. heart.”

Nayshaun attends high school in Auburn and it was his graphic design teacher who helped him start Nothing But Family.

“Hoodies (are) something I like to wear. I can wear them anytime,” Wright said.

The teen-turned-CEO thanks his family for all their support, but points to the late Virgil Abloh as his greatest role model. The Boylan Catholic High School graduate fashion designer died in 2021, but not before working with brands like Louis Vuitton and celebrities like Kanye West.

“He really started from where I am and made it this big. I’m just trying to reach that peak somewhere.”

Nayshaun also inspires other young people in the community, his younger brother Nyaire being one of them.

Everything comes full circle for the Nothing but Family brand when Nyaire lends a helping hand to his role model, his older brother Nayshaun.

“I tell him what he should do, what he shouldn’t do. Sometimes, like, because he always has an idea and some of his ideas, you have to correct them a bit,” Nyaire said. “He is a big inspiration in my life.”

“If you’re my age, just find something you like that’s close to you and go for it,” Nayshaun says.

Nayshaun’s graphic tees are currently out of stock, but her sweatshirts are still up for grabs. You can visit his website here.


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