Roz Purcell insisted she make her clothing brand, The Hike Life, fully inclusive after facing backlash last year.
In November 2020, the former Miss Ireland Universe apologized after the initial release of the brand’s collection of fleeces and windbreakers.
Complaints were made after the first offer only had sizes 6-16 for sale, despite promising availability up to size 20.
Almost a year later, Roz gave an update on her upcoming collection and admitted she was’ nervous’ about sharing the news – but assured customers she had ‘pretty much everything. given for now ”.
“The Hike Life windbreakers are back with additional fleeces (and t-shirts!)
“Thank you to everyone who gave me their feedback last year. Especially to those who took the time to give me great advice and guidance on expanding the size range.
“It took a year to get it right, but it’s worth it! One lesson I learned from this is that if I can do it as a solo owner using my own savings, the big brands have no excuse.
“Finally, the brand is not yet fully inclusive but I hope to work on it and represent all hikers.”
In her Instagram post, the body positivity influencer shared a selection of snaps showing The Hike Life fleeces and windbreakers on various models as well as herself on hikes.
In November 2020, Roz shared his apology on his social media and explained why sizes were limited, acknowledging that there were “a lot of people who feel really disappointed and disappointed.”
“I feel like I haven’t communicated properly over the past two weeks about what is going on,” she said.
“So when I first announced I was doing Hike Life material, the initial drop was to go down to a size 20, and then hopefully from there the brand would go above and beyond. a size 20.
“When the sizing arrived, all the sizing looked absolutely perfect; 6-8, 10-12, but 18-20 and 16-18 were just too small, ”she explained.
“It’s not even that they fit well, they just weren’t true to size, so I decided to cut the size down. That’s why a week before launch I went in and said the sizing is now 6-8, 10-12, 12-14 and 14-16 and then 16-18 and 18-20 are made correctly and true to their actual size and drop them as soon as I can fit them in.