When Jamie Redknapp became a brand ambassador for an outdoor clothing brand named Sandbanks, it must have seemed like a perfect fit. The former footballer turned pundit is not just a Poole District defender, but having spent much of his childhood growing up on the south coast, and in doing so he knows what it takes for a life in the great outdoors .
Sandbanks – the brand Redknapp leads – is ethical, sustainable and, above all, premium quality – so much so that it’s now embraced by a host of celebrities.
Declan Donnelly, Ant McPartlin, Steven Gerrard, Maya Jama, Tyson Fury, Michelle Keegan, Steven Gerrard, John Terry, Niall Horan, Jamie Dornan and Jamie Carragher have all been pictured wearing the brand’s flagship coats, and that’s even before let us mention the Redknapps themselves. Jamie is often seen wearing the jackets during football commentary and, to be fair, they look comfortable
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But it hasn’t all been easy for the celebrity fanbase, The Mirror reports in December 2021 Top Gear had a falling out with Jamie’s good friend Freddie Flintoff after Flintoff inadvertently promoted the clothing line on air. It is claimed that in the show, the coats have been featured six times since series 28 and are often on screen for over ten minutes at a time.
Flintoff has been seen wearing a variety of Redknapp Sandbanks jackets in the car series since January 2020. Flintoff was also seen wearing a Sandbanks coat in an official BBC photo, in which he sits in a yellow Porsche, as well as in a behind-the-scenes shot with co-stars Paddy McGuinness and Chris Harris. The snaps were taken down after the Mirror alerted the BBC.
The BBC is bound by strict conflict of interest rules in which the rules state that “on-air talent, in any genre, engaged by the BBC must not accept free clothing or products, or at a significantly reduced cost, in exchange for wearing or using it on air.A source said they were told that although Flintoff’s coat was a gift from Redknapp, it was “categorically not accepted in exchange for wearing it or promoting it on Top Gear”.
The BBC prohibits products from being given “undue prominence”, but Top Gear said that was not the case. A spokesperson said, “Flintoff sported a multitude of coats in his 27 filmed episodes, but wearing a modest designer jacket in six episodes across two separate series is not an editorial guidelines issue.”
What is Sandbanks clothing?
Sandbanks (the clothing company) produces a range of ethical clothing that is free of animal down and fur. The clothes are made from premium recycled materials and the brand claims to interrogate all elements of its supply chain in order to produce an ethical product.
The clothing line first launched in 2019, led by creative director Sam Harman, 35, and chief executive Wayne Collins, 57. Both from the Dorset region, the company now operates a site in Tower Park in Poole, on Mannings Heath Road. . Jamie Redknapp then teamed up with the brand, which puts sustainability first. The team told Dorset Live “We set out with the aim of making luxury jackets from sustainable materials and we felt strongly that we could ‘add on’ the whole strategy is a high quality product with durability in his heart”.
Unsurprised by the brand’s celebrity adoption, Harman and Collins say the placement of the Sandbanks brand name was a conscious choice, based on the location’s natural beauty challenged by rising levels of sea, as well as on the high level of its community. values and aspirations.
With 700% growth over the past year, it looks like Sandbanks Clothing is a brand you’re all set to see for the foreseeable future. Of course if you want a premium item it will come at a steep price, in the case of the basic Sandbanks range of coats men’s jackets cost between £265 and £1250 and for women’s coats the prices vary between £350 and £725.
The brand has just announced that they will appear in Selfridges from A/W2022, otherwise there are currently nine UK stockists or you can order online.
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