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The “Yellow†clothing line will help you sweat in style
Everyone’s favorite spinning class has just dipped their feet into the fashion world with the unveiling of Yellow, a men’s clothing line for fitness enthusiasts.
In case you’ve been living under a boulder, SoulCycle started taking the fitness world by storm in 2006, offering fun and inspiring workouts on an à la carte model. From its humble beginnings in New York’s West Village, it has grown to over 99 studios across the country, on both coasts, and in nearly every major American city, but in a now-familiar story, the pandemic has taken a huge toll. their business model. .
RELATED: Product Face-to-Face: Peloton vs SoulCycle
Their first adaptation to the realities of COVID, which has made in-person fitness classes a big no-no for most of the world’s population, was to offer an at-home option. This involved teaming up with Equinox to create a home spinning experience that could rival the fun atmosphere they offered in their studios.
Their next expansion initiative was announced today: a men’s clothing line called Yellow offering three basic fitness clothing: tank tops, fitted t-shirts and comfy shorts.
TO INTEGRATE
All of their clothes are treated with special fuze fabric technology, designed to prevent odor-causing bacteria from taking hold of your clothes.
You can buy yellow from their website, starting at $ 65 at Soul-Cycle.com
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