Super Retail: Changes to Macpac Executive Management




Tuesday, September 14, 2021

Changes to Macpac Executive Leadership

Super Retail Group (ASX: SUL) today announced a planned transition in the executive leadership of Macpac’s outdoor adventure retail business, with Alex Brandon stepping down as CEO of Macpac.

Cathy Seaholme, senior retail executive, currently Managing Director of Retail Operations at Priceline Pharmacy and former Managing Director of Australian Operations at The Body Shop will lead Macpac and join the Super Retail Group leadership team, effective of 25 October 2021.

Mr. Brandon was appointed CEO of Macpac in 2012 and continued in his role following the acquisition of the company by Super Retail Group in 2018.

Anthony Heraghty, Managing Director and CEO of Super Retail Group, said: “For nearly a decade at the helm of Macpac, Alex has overseen its evolution from a small wholesale business to one of the leading brands. most recognizable outdoor adventure in our region. Following the successful integration of Macpac into Super Retail Group, now is the right time for a leadership transition.

“Wishing Alex all the best for the future, we recognize his critical role in the successful integration of Macpac with Super Retail Group and thank him for his leadership and commitment to upholding the legacy, quality and integrity. The appointment of Cathy represents the culmination of a long-standing planned succession strategy for the Macpac company and I am confident that her deep retail experience and commitment to the customer will help to boost the next phase of growth for Macpac. ”

Alex Brandon said: “It has been a privilege to lead our passionate team of dedicated members who have contributed to the success of Macpac and the awareness of a truly authentic and enduring brand. I am particularly proud of our experience as a leader in innovation without in any way diminishing our proud heritage deeply rooted in adventure. ”

Cathy Seaholme will move with her family to New Zealand and will be based at Macpac’s headquarters in Christchurch.

Biography of Cathy Seaholme

Cathy Seaholme is an experienced retail executive, holding leadership roles in leading companies during a 35 year career in retail in Australia. Cathy is currently the Managing Director of Retail Operations for Priceline Pharmacy, part of Australian Pharmaceutical Industries Limited, listed on ASX, one of Australia’s leading health and beauty companies. Prior to Priceline, Cathy was Managing Director of The Body Shop Australia, leading national operations for the global cosmetics business. Previously, Cathy held executive positions with retail brands such as Meredith, French Connection and Witchery and Mimco of the Country Road Group.

Investor requests:

Media inquiries:

Robert Wruck, Head of Investor Relations

Kate carini

Phone. : 0414 521 124

Phone. : 07 3482 7404



The publication of this announcement has been authorized by the Board of Directors of Super Retail Group.



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