Super Retail Group achieves strong first-half sales and online growth


Super Retail Group reported first-half results generating $1.7 billion in revenue, supported by a strong inventory position despite supply chain disruptions.

The strong rebound position in the second quarter helped gross margins rise to 46.7% above pre-Covid levels. The group’s comparable sales increased by 3.6% over the past 10 weeks, and the company’s online sales increased by 64%, generating $389 million, or 23% of the group’s total sales.

And the group generated $226 million through omnichannel sales via Click & Collect, contributing 58% of the group’s total online sales.

Total Rebel sales fell 2.9% to $605.6 million as the peak Christmas sales period was impacted by reduced footfall in malls and stores. However, online sales increased by 56%, contributing $187.4 million and accounting for 31% of total sales.

BCF experienced a decline in sales growth, recording $418.5 million at 2.2%. The brand’s online sales reached $76 million, or 18% of total sales.

Rebounding sales for Macpac were strong despite store closures in New South Wales, Victoria and New Zealand. Key growth was seen in rainwear and insulation categories in Australia, but in New Zealand like-for-like sales fell 9.4% due to closures and reduced tourism.

Macpac’s total sales increased 4% to $65.5 million, while online sales increased 45% to $18.7 million, accounting for 29% of sales.

The group’s managing director and CEO, Anthony Heraghty, welcomed the strong sales performance in the first half.

“Our omni-retail capability and execution has been critical in meeting customer demand, underpinning record digital sales performance through the adoption of Click&Collect,” said Heraghty.

The group also had a positive start to the second half, recording good commercial momentum across all of the company’s brands: with Rebel benefiting from back-to-school sales, BCF growing in its boating and camping categories, and Macpac recording good sales. in the summer clothing and equipment category.


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